Omni channel prices: how does the purchase platform influence the price?

Multiplatform, Omni channel... Whatever the name you want to give it, the day to day digitization of the users has endowed the reality that surrounds the purchase and sale with a much deeper dimension. Find a product in a marketplace, approach to check its quality in the store and make the purchase decision through a smartphone. So, how should we deal with this new multi-channel shopping cycle that consumers have acquired? Here the doubt is clear: maintain the same selling price in all... + read more



4 keys to build your price optimization strategy

Pricing strategies are, today, one of the best kept secrets of online retailers. In fact, the analysis of Amazon´s pricing strategies and other online giants is constant; consider how changes influence trends, what gives more value and how sellers adapt to this marketplace to enhance their conversion. And in this constant struggle to improve sales within a nearly bleak digital competitive landscape, optimizing the sale prices of each product is essential to avoid having to undergo... + read more



MSRP monitoring: how to control the recommended prices of your brand

MSRP is the recommended sale price that a manufacturer establishes for each of its products. A priori, something simple to understand; however, the control over it inexorably influences the index of profits and positioning of a firm. The main handicap of brands that sell through brick & mortar retailers is that they do not have an exact knowledge about the prices at which their products are sold within the generality of the market. And being on top of everything is impossible. MSRP... + read more



Do 'out of stock' strategies work to increase sales?

Placing products with the label 'out of stock' is one of the booming actions to increase the conversion of some e-commerce. The objective is the key: using the principle of urgency, nothing better than telling the customer that the product they are thinking of acquiring is almost out of stock. But does this out of stock strategy really work to boost sales? The reality is that yes. The out of stock is a growing strategy thanks to the good results it achieves, especially in certain... + read more



Father's and Mother's Day: how to fix prices for the dreaded packs?

Like Valentine's Day or Black Friday (which has now become Cyber November), Father's Day and Mother's Day are two key dates for ecommerce. During the year, online stores face these featured dates trying to be the most competitive, an objective that can lead to making the wrong decisions along the way. Over the days of Father´s and Mother´s day, the sales strategy focuses on making good packs that attract more customers and increase sales. However, sometimes the way to... + read more



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