Platforms for creating an online store: solutions and features

One of the keys of a good eCommerce is to use a decent platform for your online store: attractive design, well organised and with a well thought out, seamless, user interface which guarantees a good online experience.  Of course, one should select the best software platform for your eCommerce requirements. Today there is a wide variety of platforms to help you create an online store. Depending on the needs of each eCommerce, it will be necessary to assess which will be the most... + read more

Shopping on social networks: how manufacturers can exploit these new sales channels

The world of eCommerce is no longer the only sales channel available for manufacturers who want to be present in the online world.  Social networks are postulated as being the latest opportunity for all those brands who want to sell online without the need to setup third-party retailer channels as intermediaries.  Today, these options continue to be, on the whole, unknown, and require the development of new techniques and strategies to get the most out of them. Among the options for... + read more

When users monitor prices: How, When and Where

Price monitoring is an indispensable element for retailers, eCommerce and manufacturers who offer their products online.  However, these types of tools are also increasingly used by users, who truly face the reality of price differences.  As buyers, online users are increasingly concerned about getting good prices, yet above all it is getting to know the manufacturers of the products they buy.  We must remember that the pricing strategies of any brand helps, in part, to define... + read more

How does the forecast affect the manufacturer's catalogue?

A good sales forecast is essential for a brand to anticipate their stock needs at specific times. In this way, they can anticipate the organization of the catalogue based on the expected demand. Its objective is to allow the company to reach the proposed sales targets. And in what does this knowledge affect? Both in the product units that the manufacturer must have in its catalogue and in the price that can be established for each of them, since it can be a clear... + read more

Pricing and customer journey, a necessary relationship

Over the last decade, marketing teams have assumed that the user, the potential client and their circle of action, is the nerve centre of their activity, the key to the success of a business. This, transferred to the sales teams, has led to the need to recognize the fundamental role played by the consumer when setting pricing strategies. At the end of the day, it seems reasonable that if the user is the one who is finally going to pay for a product or service, its price should be adjusted to... + read more