In today’s eCommerce jungle, running promotions often feels like the only way to survive. According to NielsenIQ, 65% of global consumers consider promotions a decisive factor in their online purchases. That underscores their importance—but what if many of these offers are quietly eroding your profits and weakening your brand’s value? It’s time to shift the paradigm.
Today’s consumers are savvy value seekers—not just bargain hunters. This new reality calls for brands and retailers to move beyond indiscriminate discounting and embrace targeted strategies that maximise impact without sacrificing profitability.
Ready to optimise your investment and transform promotions into a powerful source of revenue and loyalty?
Download our exclusive White Paper and unlock the keys to smart promotions:
- Essential insights: Uncover the critical connection between pricing, promotions, and real profitability.
- Strategic design: Learn proven methodologies for crafting high-impact promotions that increase ROI and strengthen customer relationships.
- Risk management: Understand how to prevent the dangers of over-discounting—sales cannibalisation, brand dilution... better safe than sorry!
- Success in peak moments: Master data-driven tactics to win during key events like Black Friday. Stop improvising and start planning!
Fill in the form to get FREE access to the White Paper and take real control of your promotional strategy.