Ángela de la Vieja
The "Observatorio Nacional de las Telecomunicaciones and Sociedad de la Información (ONTSI)" have issued a market study about B2C during 2012.
This report analyses e commerce current situation in Spain and its continuous growth (15%) as well as the onine consumer profie.
Amongst the conclusions obtained by ONTSI, it is remarkable that the price is the first issue for consumers in order to choose to buy online instead of offline. As a matter of fact, 71,5% of consumers choose to go shopping online because of the price.
Price is therefore a key issue in our e commerce, and to apply an effective pricing strategy will avoid us to loose sales on those products which are not competitive price wise.
Find out how Minderest can take your business to the next level.
Contact our pricing experts to see the platform in action.
Related Articles
AI in E-commerce: The Revolution of Google AI Mode and ChatGPT Shopping
Artificial intelligence is rapidly reshaping e-commerce. With the launch of new tools by Google and OpenAI, the online product discovery, comparison, and purchasing process has entered a new era. ...
Amazon price monitoring to ensure MAP compliance
Mastering pricing on Amazon is more crucial than ever to protect profitability and brand image. With millions of searches launched within this marketplace, manufacturers and brands face the strategic...