After years of partnership, Nielsen and GfK have completed their strategic combination to create NIQ GfK, the world’s leading consumer intelligence company. With a presence in over 100 countries, NIQ GfK provides strategic data and analytics to help companies understand consumer behaviour and make better decisions.
NIQ GfK collaborates with Minderest, a leading price intelligence tool, to deliver advanced solutions for retailers and manufacturers, combining market analysis with optimized pricing strategies to maximize the competitiveness and success of their business strategies.