An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
A marketplace like Faire helps to optimize sales volume with competitive pricing and seek new business opportunities. We explain how this online wholesale marketplace works.
Google Shopping is a Google feature allowing you to group products from multiple stores. For users, it works like a shop window.
Online dropshipping businesses are booming as they are easier to manage than other business models. There is no stock to manage and no risk of products going down in value.
Miravia is the Alibaba Group’s most recent launch in Spain. The Chinese giant that owns AliExpress has its eyes set on expanding throughout Europe. It is a B2C marketplace that sells all sorts of mid...
GfK, one of the leading companies in consumer goods market data and research, has selected Minderest as its principal pricing partner worldwide.
Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with...
The French marketplace Cdiscount currently has more than 10 million active customers and 23 million unique users monthly. It is the second most viewed marketplace in France. Its growing popularity and...
Shein’s Amazon launch could pose a new threat to fashion brands due to the combined benefits both companies offer customers. Today, China’s fashion and accessory e-commerce turnover exceeds 10,000...
Price positioning is determined by whether consumers perceive product prices as expensive, neutral, or cheap. This perception is associated with the quality of each brand’s products and services....