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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.

Master Promotional Pricing

Master Promotional Pricing: The Comprehensive Guide for Retailers

The retail world is highly competitive. Promotional pricing is vital to attract customers, increase sales, and build customer loyalty. However, identifying the most effective strategies...

What is Boxing Day and how to increase sales

What is Boxing Day and how to increase sales

On Boxing Day, shops offer great deals and discounts to clear stock and improve festive season results.Boxing Day originated as a British holiday celebrated on 26th December, the day after...

Black Friday Live Price Analysis 2024 USA

Black Friday Live Price Analysis 2024 USA

Track retail market leaders’ Black Friday price changes.November has become a major month for online and offline sales, driven by key events like Singles Day, Black Friday, and Cyber Monday. The...

How to set prices for your go-to-market strategy

How to set prices for your go-to-market strategy

“You never get a second chance to make a first impression” is one of the most clear-cut phrases in the marketing world. This saying stresses the need to build an effective go-to-market strategy,...

How to price private label or white label brands

How to price private label or white label brands?

Private Label Brands, also known as White Label, continue to win market share. According to data from the Private Label Manufacturers Association, in the first half of 2024 they reached a 38.6%...

Pricing Strategies for Amazon Business Sellers

Amazon B2B: Pricing Strategies for Amazon Business Sellers

To understand the size of Amazon Business, you only have to look at the annualized sales data for 2023: $35 billion in sales, with over 300 million customers.According to official data,...

Online sales strategies for peak season Prime Deals, Black Friday,  Single Day, Cyber Monday, Christmas

Online sales strategies for peak season: Black Friday and more

Peak season includes some of the most important events on the commercial calendar, such as Single's Day (11.11), Black Friday, Cyber Monday and pre-Christmas sales.The eCommerce sector must prepare...

How to sell on Shein

How to sell on Shein: Appropriate pricing strategies

Shein, the Chinese fast-fashion giant, is still growing. In addition to improving its results year after year, its recently launched marketplace is yielding very exciting results, both for the project...

private label price comparison

Private label price comparison: Track prices of alternatives to your products

There are more and more private label products on the market. In 2023, they represented 35% of all Fast Moving Consumer Goods (FMCG) in Europe, while in the United States, they accounted for...