An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Learn to spot price dumping in eCommerce with clear examples from major marketplaces and competitors. Discover the different types and the key strategy to protect your business.
Discover what price discrimination is, its 3 degrees, and practical examples. Learn how to legally implement it in your e-commerce business with our complete guide.
Amazon's departure from Google Shopping has created a massive competitive blind spot. Discover how to overcome pricing uncertainty and protect your ROAS with this essential guide on price intelligence.
Discover how a price connector for eCommerce (Shopify, Magento) can automate your pricing strategy. Save time, eliminate errors and react to the market.
The growing interest in store brands, also erroneously known as white-label goods, is causing significant changes to the market. This trend reflects a shift in consumer preferences toward ...
Artificial intelligence is rapidly reshaping e-commerce. With the launch of new tools by Google and OpenAI, the online product discovery, comparison, and purchasing process has entered a new era. ...
Mastering pricing on Amazon is more crucial than ever to protect profitability and brand image. With millions of searches launched within this marketplace, manufacturers and brands face the strategic...
Decathlon’s mission is to make sport accessible to all. In the quest to achieve this aim, the company faces one of the greatest challenges in the retail sector: the need to always offer the right...
Manufacturers and brands must protect their value in an increasingly competitive digital market. One of the key tools that can help achieve this is a MAP (Minimum Advertised Price) policy....