How to monitor store brand product prices
The growing interest in store brands, also erroneously known as white-label goods, is causing significant changes to the market. This trend reflects a shift in consumer preferences toward ...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
AI in E-commerce: The Revolution of Google AI Mode and ChatGPT Shopping
Artificial intelligence is rapidly reshaping e-commerce. With the launch of new tools by Google and OpenAI, the online product discovery, comparison, and purchasing process has entered a new era. ...
Amazon price monitoring to ensure MAP compliance
Mastering pricing on Amazon is more crucial than ever to protect profitability and brand image. With millions of searches launched within this marketplace, manufacturers and brands face the strategic...
Retail price monitoring: How Decathlon optimizes its strategy
Decathlon’s mission is to make sport accessible to all. In the quest to achieve this aim, the company faces one of the greatest challenges in the retail sector: the need to always offer the right...
How manufacturers control MAPs
Manufacturers and brands must protect their value in an increasingly competitive digital market. One of the key tools that can help achieve this is a MAP (Minimum Advertised Price) policy....
How to monitor your competitors’ offers, discounts and promotions
In today’s dynamic digital environment, where consumers can compare prices with a single click, monitoring competitors’ promotions and discounts is no longer optional; it’s imperative. Strategic...
How to scrape Google Shopping for prices Updated guide
In the fast-paced eCommerce world, where prices can fluctuate in real time, it’s crucial to be able to make strategic decisions. Monitoring competitors’ prices in Google Shopping is not merely...
Reference or Strike-Through Pricing on Amazon: How to monitor sellers on this marketplace
It’s imperative to monitor the movements of all the sellers vying for your piece of the pie - and those selling your products - to maintain competitiveness in a market as crowded and competitive as...
How to select the best pricing tool for the retail sector
In the competitive retail sector, price intelligence has become critical to success. Knowing your competitors’ prices, market fluctuations, and consumer trends allows you to make strategic...