Amazon B2B: Pricing Strategies for Amazon Business Sellers
To understand the size of Amazon Business, you only have to look at the annualized sales data for 2023: $35 billion in sales, with over 300 million customers.According to official data,...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Online sales strategies for peak season: Black Friday and more
Peak season includes some of the most important events on the commercial calendar, such as Single's Day (11.11), Black Friday, Cyber Monday and pre-Christmas sales.The eCommerce sector must prepare...
How to sell on Shein: Appropriate pricing strategies
Shein, the Chinese fast-fashion giant, is still growing. In addition to improving its results year after year, its recently launched marketplace is yielding very exciting results, both for the project...
Private label price comparison: Track prices of alternatives to your products
There are more and more private label products on the market. In 2023, they represented 35% of all Fast Moving Consumer Goods (FMCG) in Europe, while in the United States, they accounted for...
What is Amazon CRaP?
If your Amazon Vendor Manager or Category Manager has ever told you that one of your products has been “CRaP’ed,” read on. CRaP is the acronym for "Can’t Realize any Profit"; a term that refers to...
What is an Optichannel Sales Strategy, and what are its benefits?
Adapting sales strategies to customer needs and preferences is crucial in the digital age. An optichannel sales strategy aims to improve customer satisfaction, increase retention and loyalty rates,...
Ecommerce Outsourcing: Boost Conversions with Strategic Partnerships
Businesses are always looking for ways to stay ahead of the competition, and with ecommerce outsourcing, online businesses can increase conversions to reach their goals faster. Let's jump...
Differences between Omnichannel and Multichannel sales strategies
If you want to improve your brand’s services and strengthen its market positioning, it is crucial to understand and identify the main sales strategies: Omnichannel and Multichannel. Below, we...
Best Prime Day discount strategies
Prime Day, one of the most highly-anticipated events in the eCommerce sector calendar, offers Amazon sellers a valuable opportunity to multiply their sales. Effective discount strategies are...