What is the accessibility of your e-commerce and why is it important?

What is the accessibility of your e-commerce and why is it important?
The accessibility of an e-commerce is its adaption to the necessities of any type of user, including the disabled or the elderly. Even though it may seem to be logical premise, there are actually many online e-commerce that are not accessible and don’t facilitate the purchase to people with any type of physical or cognitive disability. Because of this, from Minderest we explain to you why it is important to improve the accessibility of your e-commerce and how to carry it out. ... + read more



Discover how online consumers in 2021 behave

Discover how online consumers in 2021 behave
Getting to know the behavior of online consumers is key to improving decision making of an e-commerce and increasing sales growth. Furthermore in the current reality marked by the notable increase in online purchases due to the Covid19 pandemic. So, the combination of quality information about user behavior patterns with an adequate pricing strategy will contribute to the increase in benefits of the business. Because of this, from Minderest we explain to you what are the principal risks that... + read more



How to boost sales with discount coupons

How to boost sales with discount coupons
Discount coupons allow e-commerce to increase their conversion rate and optimize their sales, since they act as incentive for users. The reduction in price that discount coupons offer on occasion are the last push that clients need to make a shopping decision and proceed to pay for the products or services. Given their benefits, from Minderest we explain to you how to implement them in your ecommerce. As a starting point, we recommend you have a pricing tool that adjusts your prices and... + read more



The best low-price strategies

low prices
Low price strategies allow for a rapid increase in the volume of sales of an e-commerce, but you should use them in adequate forms and contexts. Your main risk is the existing possibility that a second business can produce and sell the same product at a lower price. In this scenario, if you do not have an added value, your sales will be affected.  Aside from this, low price are a resource that you can employ within a global pricing plan combined with other strategies with the  end... + read more



Online consumer price sensitivity

price sensitivity e-commerce
Covid19 has generated a change in the behavior of online clients, making them more sensitive to the prices of products and services for sale. In wake of the pandemic, the most prudent consumers when it comes to spending money, is reflected in e-commerce sales. One example that proves this is that, following the data of Google Ads, keywords searched like “small budget” and “online outlet” have increased by 200% and 60% respectively in comparison to the previous year.... + read more



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