How manufacturers control MAPs
Manufacturers and brands must protect their value in an increasingly competitive digital market. One of the key tools that can help achieve this is a MAP (Minimum Advertised Price) policy....
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
How to monitor your competitors’ offers, discounts and promotions
In today’s dynamic digital environment, where consumers can compare prices with a single click, monitoring competitors’ promotions and discounts is no longer optional; it’s imperative. Strategic...
How to scrape Google Shopping for prices Updated guide
In the fast-paced eCommerce world, where prices can fluctuate in real time, it’s crucial to be able to make strategic decisions. Monitoring competitors’ prices in Google Shopping is not merely...
Reference or Strike-Through Pricing on Amazon: How to monitor sellers on this marketplace
It’s imperative to monitor the movements of all the sellers vying for your piece of the pie - and those selling your products - to maintain competitiveness in a market as crowded and competitive as...
How to select the best pricing tool for the retail sector
In the competitive retail sector, price intelligence has become critical to success. Knowing your competitors’ prices, market fluctuations, and consumer trends allows you to make strategic...
Pricing strategies for Direct-to-Consumer (D2C) models: how to optimize margins
Direct-to-consumer (DTC or D2C) strategies have become among the most widely used in the digital era. They allow manufacturers to interact directly with consumers, either eliminating or minimizing the...
Rule-based pricing: what it is, and how to implement this strategy
Rule-based pricing is now a key price management tool in the retail sector. Its automated abilities and adaptability make it worth its weight in gold for brands and distributors that want to improve...
Triumph on TikTok Shop: Pricing strategies to sell more
TikTok Shop is revolutionizing eCommerce. This new platform allows content creators to sell products directly to their followers, offering a unique opportunity to reach a massive audience and...
Master Promotional Pricing: The Comprehensive Guide for Retailers
The retail world is highly competitive. Promotional pricing is vital to attract customers, increase sales, and build customer loyalty. However, identifying the most effective strategies...