What is CRO and how can you improve your conversion rate?

Qué es el CRO y cómo puedes mejorar tu tasa de conversión
CRO or Conversion Rate Optimization is a marketing strategy oriented to improve the performance of e-commerce and increase its conversion rate. Its objective is to lead users who enter your e-commerce to perform a certain action, whether it is to provide you with their email address or make a purchase. To do this, through CRO you can analyze what is going wrong on your website and how to encourage this conversion. The combination of an appropriate optimization with an attractive pricing... + read more



What is price analysis and why is it important?

What is price analysis and why is it important?
Price analysis is the study of the prices of products and services on the market to improve the profitability of e-commerce itself. It allows to know and understand how prices affect the growth of certain businesses and its influence on the sales volume. From this knowledge, companies can apply appropriate price optimization to increase their profits. Price analysis can be carried out with an automated pricing tool that collects the data of greatest... + read more



Is Amazon saturated with products?

Is Amazon saturated with products?
Even though it can seem the opposite, the Amazon marketplace is not saturated with products, new vendors continue having growth opportunities. Almost half of the purchases made on Amazon are made to registered companies in the market after 2017. A figure that reveals that the new e-commerce obtain important sales percentages due to having registered with Amazon recently.  The key to getting the performance to this marketplace is working on the positioning of different products and... + read more



How to perform an efficient price analysis

How to perform an efficient price analysis
A price analysis is the study of the market value of products and services of an e-commerce based on supply and demand at any moment. It allows you to obtain quality information about market behavior to define the best price fixing strategy. It is a useful analysis for business decision making, most of all when different price options are lower, similar to profits, for the same item. To carry out a price analysis we recommend you first obtain a pricing tool that automates the data collection... + read more



BCG Matrix: Ideal product catalog size for your e-commerce

BCG Matrix : Ideal product catalog size e-commerce
The BCG matrix is a tool that allows for analysis of the cost effectiveness of different products of an e-commerce to facilitate decision making. Among other things, it will help you to define the ideal size for the product catalog of your e-commerce. This is because, if you know how profitable your items or services are, you will be able to easily define if it convenient to expand, reduce, or maintain the catalog. The importance of using this tools resides in that the size of the catalog will... + read more



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