An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
In a digital market as saturated and volatile as today's, competing on intuition alone is a recipe for disaster. Consumers have access to more information than ever, and price remains a decisive...
The price a customer sees on your e-commerce site is no longer a single, static value. Depending on whether they are connecting from a major city center or a residential suburb, their willingness to...
In a market where 81.3% of consumers research online before buying, according to EMARKETER, knowing your competitors' prices is no longer an option—it's a necessity. However, many retailers and brands...
December 12th, also known as "Double Twelve," marks one of the most significant consumer spending peaks in Southeast Asia. For companies operating in the region, this date represents a massive...
Holiday season planning used to revolve around creative campaigns, emotional storytelling, and optimizing the user experience. However, a silent revolution is changing the rules of the game. The rise...
December 26th is no longer just a day to recover from the holiday festivities. For the retail sector, Boxing Day has become a crucial date that marks not only the end of the Christmas season but also...
Identify the best Black Friday 2025 deals with our pricing study on smartphones, smartwatches, smart TVs and headphones.
The term "Surveillance Pricing" might conjure images of corporate espionage and price manipulation. However, this initial perception hides one of the most sophisticated and powerful strategies in...
The holiday campaign is not a single event. It's the climax of a high-intensity commercial period known as the Golden Quarter or peak season, which starts long before the Christmas carols. While many...