What to expect from a competitor monitoring system’s pricing report.

Recently we talked about the importance of taking into account the fundamental elements of a price monitoring software when choosing one tool or another. Specifically, we emphasised the importance of the web-crawler when monitoring the competitors web, which is what defines all information tracking across the market. However, it is not the only key factor of a tool, since there are other benefits that have to be evaluated when looking for the solution which best suits your business. One of... + read more

Product comparison: the key to boost sales in your online supermarket

Supermarkets are part of that select group of online businesses that have references of "fixed" products in their catalogues. Unlike other marketplaces and online stores, in a supermarket you can always find products that are basic, which rarely change their characteristics and even their level of supply or demand. These are the cases when it is more complicated for an online supermarket to boost sales in certain sections of the store. A product comparison system is precisely one of... + read more

Amazon Prime Day: Just how good were their offers?

The awaited Amazon Prime Day is in its fifth worldwide edition, held on July 15th and 16th, a wave of offers from what is already known as "Summer Black Friday".  Undoubtedly an unmissable event for lovers of online shopping and at the same time a way for Amazon to gain more Prime subscribers, as only prime members could access the promotions. According to official figures, over 175 million products were sold in 18+ countries, but just how attractive were these offers?... + read more

What variables should you use to monitor your competition?

Monitoring your competitors is already one of the fundamental pillars when preparing any online sales strategy. Within the research phase, both in online stores and marketplaces, there are several factors that must be taken into account, but above all, there are certain elements that we cannot forget if we want to obtain reliable and representative results from competitor monitoring. Competitor monitoring should be a continuous, regular, exercise that simplifies the investigation of each... + read more

What is a differential pricing strategy?

There are as many different pricing strategies as there are needs, for Brands and eCommerce’s, and they are also as varied as the potential buyers they want to reach. When establishing dynamic price strategies, it is necessary to consider innumerable factors that all come together at the precise moment the decision to purchase is made. Within pricing trends, dynamic pricing strategies are king, as far as the digital world is concerned. However, we cannot lose sight of certain, more... + read more