What is Amazon CRaP?
If your Amazon Vendor Manager or Category Manager has ever told you that one of your products has been “CRaP’ed,” read on. CRaP is the acronym for "Can’t Realize any Profit"; a term that refers to...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Anchoring bias in pricing: Definition and examples
The anchoring bias or anchoring effect is a cognitive distortion. Users tend to make their decisions based on the first information they receive. With pricing, the first price consumers see when...
What is an Optichannel Sales Strategy, and what are its benefits?
Adapting sales strategies to customer needs and preferences is crucial in the digital age. An optichannel sales strategy aims to improve customer satisfaction, increase retention and loyalty rates,...
Differences between Omnichannel and Multichannel sales strategies
If you want to improve your brand’s services and strengthen its market positioning, it is crucial to understand and identify the main sales strategies: Omnichannel and Multichannel. Below, we...
Best Prime Day discount strategies
Prime Day, one of the most highly-anticipated events in the eCommerce sector calendar, offers Amazon sellers a valuable opportunity to multiply their sales. Effective discount strategies are...
Minderest and Alcalink join forces to drive online business growth for SMEs
Minderest, a leader in pricing and competitive intelligence solutions, and Alcalink, a leading agency for the digital advancement of SMEs, announce their strategic partnership. Alcalink is a...
How to establish an eCommerce volume discount strategy
In the competitive eCommerce world, a solid and well-structured pricing strategy is pivotal to the success of any online business. An effective pricing strategy ensures competitiveness in the market,...
How to maintain a price consistency strategy in omnichannel selling
Omnichannel sales are making their mark. They have, in fact, saved many traditional businesses from closing and allowed others to make the leap to new markets, and multiply their revenues. It is...
Minderest and GFk join forces at the Pricing Strategy World Summit in Munich
Minderest and Gfk will participate together as Online Price Monitoring Global Partners, in the prestigious Pricing Strategy World Summit from April 16 to 18 in Munich.The Pricing Strategy World Summit...