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When we talk about price monitoring in an online store, we usually tend to talk about the idea of dynamic pricing, a strategy that’s increasingly being implemented by eCommerce businesses, allowing them to optimise their prices based on the market situation at that moment.
To carry out these types of strategies, technology is a fundamental pillar. It’s thanks to this technology that all kinds of actions can be monitored and automated through pricing software. These solutions allow... + read more
How are multi-device eCommerce sales evolving?
Online sales already comprise a large percentage of the purchases made in our day to day. This is an inescapable reality. Marketplaces, eCommerce businesses, and brands that sell directly through the web have doubled their efforts to make this a much stronger sales channel, taking a decisive step towards understanding the purchases of tomorrow, which isn’t very far away at all.
To this mass of purchases, we must add the remaining factors surrounding online stores and digital... + read more
After Black Friday and Cyber Monday, how to deal with Christmas sales?
The sales hangover continues to weigh on us. And, as if dealing with the constant offers of mid-season sales weren’t enough, days like Black Friday have come to extend their shadow over the long-awaited Christmas season. And this, like everything else, puts eCommerce businesses in a new position of watchfulness that requires nothing more than preparing their online store for what’s coming, taking advantage of the maximum opportunities.
If we were to make a timeline of the... + read more
When is the best time to shop on Black Friday?
Black Friday is approaching and with it comes the biggest marathon season for most eCommerce businesses and online stores. This will involve preparing the catalogue, marketing campaigns, advertising, and, above all, a well-defined pricing strategy that meets the demands of the market. Nothing is too small to achieve a good sales ratio during this time of year, but you mustn’t lose sight of other less intelligent factors, such as the time at which most users shop on Black Friday. Do... + read more
How to adapt your eCommerce business to the voice shopping
Voice shopping is already more than established in the digital environment. We’ve already commented in the past about how the trend of voice shopping would revolutionise the market, but this trend is now a reality that encompasses much more than one simple device. Voice shopping is going to change what we consider a normal way to use and interact with our devices today, making everything much more natural, efficient, and direct.
Now, the great challenge of eCommerce business and... + read more
