A recent Nielsen Market Study, has analysed “How loyal are customers to our brand” in relation to some attributes like price, customer care, usability, product quality, etc.
Of all variables of change or loss of loyalty price is highlighted as the number 1 factor globally. If we focus the study in Europe, 54% would change brand or supplier by another who was able to offer the same product with a more competitive price. In USA, this percentage rises up to 61%. Are we really focusing our efforts in offering competitive prices?