Big data applied to e-commerce in order to boost sales

Request a demo


Profile picture for user Angela de la Vieja

Angela de la Vieja

One of the Technologies which have experienced a bigger growth in recent years is the one known as Big Data, that is to say, applying analysis on big volumes of data in order to optimize processes and being aware of market trends. Those companies with a greater digital presence are where Big Data takes on greater relevance, being e commerce a clear example.

Knowing your client´s vision of your company, your prices or your competitors´ actions are key points to reach success. Internet generates millions of data every day. These data, if processed and analysed provide great value to companies.

How can we apply Big Data to e-commerce? Its application is very diverse, ranges from managing brand reputation (in social media, blogs, forums, etc.) to study market trends or price optimization. If we concentrate in pricing, we can determine questions of great importance such as:

  • Price feeling we are transmitting to clients in relation with the competition. Are we more expensive or cheaper?
  • Average price comparative by category and brand in contrast with main competitors. Knowing this information will help us detecting in which families of brands, our price is out of market and therefore we are losing sales
  • Competitors´ Assortment growth rhythm (In thousands of references). This is a very clear indicator in order to detect which competitors are expanding its business at a higher speed.
  • Determine approximate stock levels the competition works with
  • Knowing the price distribution (quartiles) of other companies in our industry, will help us determining the market segment they are targeting
  • Price trend on a certain period of time. Are our competitors increasing or decreasing their prices? Being able to breakdown this information by categories and brands, will allow us to be aware of their strategies.
  • Finding out our competitors´ catalogues sizes, as well as the amount of references and brands they work with, is vital information in order to make our e commerce grow.
  • Analysing which of our competitors is more dynamic in terms of pricing, counting the number of price changes they carry out during a certain period of time.

As shown, there are many metrics we can analyse applying Bid Data to e- commerce. Having this valuable information available will allow us to take the right decisions to keep ahead of the competition.

Related Articles


Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies. 

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking. 

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other. 

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well. 

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers. 


Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.


Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.