Monitoring discount coupons platforms

Request a demo


Profile picture for user Angela de la Vieja

Angela de la Vieja

The main purchasing factor for discount coupons platforms are with no doubt the price. Groupon, Letsbonus, Groupalia and oferplan amongst others, have succeeded by offering great value for money proposals, reaching up to a 70% discount in some cases.

Managing the right price strategy in this sector is a key issue in order to achieve a successful strategy, especially when profit margins are so narrow. There are two main points to take into account in a coupons platform competitor study:

  • What are the prices in the competition for offers in the same category? When the client is interested in purchasing a service, for example a spa treatment, will choose the most competitive offer in terms of price amongst the different coupons companies. In this case it will be very important to monitor similar offers in the competition in order to determine the right price according to the quality of the service offered.
  • Exclusivity in suppliers and offers: It is frequent that service suppliers sign exclusive agreements with coupons companies in order to avoid offering the same service in different platforms at the same time. By monitoring our competitors we can be aware if our suppliers are complying with our exclusiveness policy.

As we can see it is essential to use a price monitoring software in industries based in aggressive price policies.

Find out how Minderest can take your business to the next level.

Contact our pricing experts to see the platform in action.

Related Articles


How to buy and sell online at wholesale prices: Faire, the B2B marketplace born in the USA

Faire is the world's first online wholesale marketplace, enabling independent retailers and brands to buy and sell online at wholesale rates. With more than 500,000 independent retailers and 70...


How to sell on Miravia, the mid/high-end marketplace from the Alibaba Group

Miravia is the Alibaba Group’s most recent launch in Spain. The Chinese giant that owns AliExpress has its eyes set on expanding throughout Europe. It is a B2C marketplace that sells all sorts of mid...


Minderest becomes GfK´s principal pricing partner worldwide.

GfK, one of the leading companies in consumer goods market data and research, has selected Minderest as its principal pricing partner worldwide. Minderest outperformed other market solutions after a...