

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.
How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.
Find out how Minderest can take your business to the next level.
Contact our pricing experts to see the platform in action.
Related Articles

AI in E-commerce: The Revolution of Google AI Mode and ChatGPT Shopping
Artificial intelligence is rapidly reshaping e-commerce. With the launch of new tools by Google and OpenAI, the online product discovery, comparison, and purchasing process has entered a new era. ...
Amazon price monitoring to ensure MAP compliance
Mastering pricing on Amazon is more crucial than ever to protect profitability and brand image. With millions of searches launched within this marketplace, manufacturers and brands face the strategic...