Which is the biggest Amazon in the World?

Request a demo


Profile picture for user Angela de la Vieja

Angela de la Vieja

The anecdote about Amazon and its well-known name, Jeff Bezos, its founder, wanted to baptize his project with a name that reflected its enormous size, and so decided on Amazon, the South American river, the widest of the world, so wide that the next on in order of size is remarkably less distance.  Today we will analyse the size of Amazon in the different countries in which it operates to discover how big it is and which are the countries in which its bet in assortment is greater.

To do this study we have obtained the total of products for sale that Amazon has in each of the 14 countries in which it is present, this does not mean that each and every one of them are different products, in fact many of them will be repeated, but it is a good way of knowing the potential of the visible assortment. It is important to note that this information was extracted on April 26, 2017, as the Amazon catalogue is in continuous movement and the changes are constant. Below we can see the ranking of Amazon countries according to the products for sale:

  1. Amazon US       371.371.285
  2. Amazon UK        298.956.307
  3. Amazon DE        288.109.944
  4. Amazon FR        244.012.127
  5. Amazon JP        201.634.759
  6. Amazon ES        198.881.585
  7. Amazon IT         191.408.902
  8. Amazon CA       142.657.245
  9. Amazon IN         141.939.124
  10. Amazon MX        81.281.745
  11. Amazon BR         32.830.395
  12. Amazon CN        17.411.870
  13. Amazon AU         5.702.087
  14. Amazon NL         5.548.683

As expected, the United States, the country where Amazon originated, has the highest number of products on sale, followed not far behind by the United Kingdom and Germany. The size of the host country does not seem to be at odds with Amazon's size, however in China the assortment is "barely" 17 million. So which are the markets where Amazon bets the most? If we break down the previous ranking by continents, we have:

  1. Europe        1.226.917.548
  2. America          628.140.670
  3. Asia                 360.985.753
  4. Oceania              5.702.087

Although the United States is the country with the highest number of products, if we take into account the total number of products in Europe, the figure is approximately double that of the total in America, an indicative of the importance of the old continent for the ecommerce giant.

We will finish the study with a mind blowing figure, by taking into account the total of products Amazon has on sale in the world; more than 2.2 billion products, figures that are only possible in the online world.


Related Articles


Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies. 

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking. 

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other. 

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well. 

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers. 


Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.


Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.