How to manage your product page

25/05/2017

Angela de la Vieja

One of the keys to increasing the conversion in an ecommerce is to facilitate the purchase to the user, make it comfortable, simple, natural, and fast. And for this it is fundamental that the product page is not only properly organized, but also that permanent attention is paid to each of the essential elements: the name of the product, the images, the price and the stock.

An ecommerce product page is not a static page that is made once and never touched again. It is a page that requires a very careful management to boost the conversion.

What are the most important tasks your product page requires? We will give you some keys to help you with the elements that most influence the user to make a purchase:

1. Product description. This information is essential, since together with the image it will be the first thing the user sees. The content is one we all know, the name of the product, the basic description, and the characteristics. The important thing, besides the clarity in the texts, is to manage the keywords that the description has to contain. Too few keywords will have no influence on search results, and too many keywords can make the description complicated and unnatural for the user.

2. Images. Visual information is another factor that has a great influence on the purchase, so the photographs must be of high quality, clean and with a neutral background. For the user it is important to have all possible perspectives of the product image, especially when it comes to fashion garments and accessories. One of the decisions to make with regards to this: your own production or the manufacturer images? Just the product or the product image with a user to give context? One way to make this decision is to test A / B on different page versions and measure the conversion of each one of them to make a decision.

3. Price. In the digital environment where there is great competition, price is a very important element and one of those that requires greater management and monitoring. An ecommerce can define different actions on the price - some depend directly on the ecommerce and others on the activity of the competition. The ecommerce itself can manage prices and modify them by making offers, discounts and promotions based on the management of its stock, seasonality of the year and even the time of day, as like for example on a Black Friday. The other issue that influences price management is competition, and to be aware of this permanently, the ideal thing is to monitor competitors' products with software to help make decisions. Competitive monitoring software is essential for an ecommerce to monitor competitor prices continuously and automatically.

4. Stock. Indicating the available units of the product is a key factor to motivate the purchase, in addition to demonstrating the transparency of the ecommerce. This data is one of the most demanded by users before making the purchase decision. All studies show that a sense of urgency is one of the triggers of the purchase. On the part of the online store, it is of vital importance to put a lot of care into the management of your warehouse and stock; keep it up to date and make sure that your information systems are integrated and have all the information synchronized.

11/11/2022

Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies.

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking.

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other.

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well.

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers.

17/02/2015

Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.

28/12/2022

Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.