Platforms for creating an online store: solutions and features

04/07/2018

Angela de la Vieja

One of the keys of a good eCommerce is to use a decent platform for your online store: attractive design, well organised and with a well thought out, seamless, user interface which guarantees a good online experience. Of course, one should select the best software platform for your eCommerce requirements.

Today there is a wide variety of platforms to help you create an online store. Depending on the needs of each eCommerce, it will be necessary to assess which will be the most appropriate in each individual case. For this, it is essential to compare features and, above all, functionality for both the user and the online store itself. We’ll briefly review the leading solutions on the market and their features.

1. Prestashop. Surely, one of the most implemented eCommerce platforms in the world. Prestashop’s offer is transversal and allows each vendor to select the option that best suits their needs: a store hosted in the cloud, software download which allows full customisation or enrol the help of an expert to design and create your eCommerce. In addition, the Prestashop platform is compatible with other web services such as mailing lists, payment gateways and social networks.

2. Shopify. The most popular cloud-based eCommerce platforms. To set up an online store with Shopify, it is only necessary to request the advice of the experts, create a user account and start creating. By being in the cloud it is possible to download and execute updates easily and smoothly, and it is practically unnecessary to know anything about computing in order to use it.

3. Palbin. The Palbin offering includes all the help an online store may need to start. Palbin offers from the necessary advice to create the ecommerce to the software in the cloud required to host it. In addition, it is possible to integrate other eCommerce solutions in terms of support in other digital fields, such as SEO and SEM positioning, security, design, etc.

4. Magento. This is one of the most relevant open source ecommerce platforms on the market. It allows for the adaptation of practically all its modules to the required characteristics of the online store. In this case, it is necessary to have a specialised developer who will make the necessary modifications in PHP. Undoubtedly, the main advantage is that all eCommerce’s can benefit from the multitude of plugins and modules created by the Magento community and use them in their online store.

Price monitoring, the perfect complement for your eCommerce

Together with the platform for developing an online store, it is essential to have a tool to manage and optimise business performance. Price monitoring software is essential for an ecommerce to track and monitor the prices established by the competition for their products.

When monitoring your competitor’s prices there are several aspects which should be taken into account, such as seasonality, stock levels and profit margin. However, it is important to have a tool of this type to be able to make the right decisions based on hard, factual, data.

11/11/2022

Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies.

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking.

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other.

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well.

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers.

17/02/2015

Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.

28/12/2022

Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.