Black and Grey market, detect their presence within our distribution channel

Request a demo


Profile picture for user Angela de la Vieja

Angela de la Vieja

One of the handicaps that most brands and manufacturers have to deal with, especially in the perfume, fashion and technology sector, is the identification of counterfeits of their products, which in addition to assuming million-dollar sales losses, also puts into play brand reputation and image. It is also of great importance to identify grey-market products, i.e. goods from different distribution channels than those authorised by the manufacturer, which, although not considered illegal, can have very negative consequences for any brand.

How does this problem affect the digital world?

The world of eCommerce does not stand to one side, the digital age and with the proliferation of multiple sales portals has allowed these illicit markets to multiply. It is for this reason that many manufacturers have lost control and the situation is now out of hand, since they find it almost impossible to carry out a complete market monitoring without assistance. It is common for large online sales portals such as Amazon, eBay and Ali-express to work closely with brands, in their battle to eradicate counterfeits and prevent them from reaching the market, although these efforts are sometimes insufficient and the need to use a price monitoring tool becomes essential to help in their battle for active protection against these markets.

The good news is that the presence of these products in online sales channels can be identified. A price monitoring tool, which monist sales portals and marketplaces, will give you the opportunity to detect sellers whose actions are suspicious, through the visualisation of different parameters such as:

  • Stock changes that are not in line with sales records. This could be a symptom of a seller turning to the grey market for supply or even counterfeiting.
  • Similarly, sales price changes close to, or below, cost price could also make us suspicious of their supply chain.
  • With a price monitoring tool, we can configure alerts that notify us when a seller starts selling one of our products, or for example if they lower the price below the minimum price set, so we can define which variables such as price, stock or promotions we want to react to. 
  • Minderest’s tool, will allow you to have a complete visualisation of all distributors within a marketplace that sells your brand, thus giving you an overview of the market situation. You will be able to select unauthorised sellers and assess their impact and essentially put them in "quarantine", i.e. have their prices and stock under constant surveillance. All of this will give you a clear idea of the real-world scale of the problem and help you with your decision-making

Related Articles


Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies. 

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking. 

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other. 

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well. 

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers. 


Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.


Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.