Keys to generate more leads

03/06/2020

Angela de la Vieja

Generating leads is one of the main objectives pursued by many companies. A lead is a person who shows interest in your company or in any of your products or services and so has given you personal information, thus forming part of your database. A user doesn’t hand over their data without receiving something in return, which is why you need to develop a “lead magnet” in order to obtain the data of your potential clients. This is an incentive used as bait to capture leads by offering them something in exchange for arousing interest in the same. This could be access to specialised content, a technical file, a catalogue of products, etc.

Types of leads

✔Cold leads: these are leads that have been identified as having a need and which are in the initial phase of purchase.

✔Warm leads: those people who can’t be considered a cold lead because they’re already clear about some options to meet their needs, but can’t be considered a hot lead.

✔Hot leads: these leads are at the end of the purchase cycle, are ready to meet their needs and reach the last step of the purchase cycle.

Tricks to generating leads

Perform customer satisfaction surveys. Listening to your clients is important since they could contribute ideas to help you improve.
Include subscription forms in your articles. Including these types of forms at the end of your posts increases the possibility that users visiting your website end up becoming leads.
Upload content for each type of purchase phase. The more variety that your website has, the more visits it will receive, giving you more opportunities to convert these visits into leads. Not all users are equal. This is why you should create content for each phase in the purchase process.
Try different styles of CTA (calls to action). Find out what works best for your target audience.
Improve your landing pages. Use simple designs and avoid including too many fields to fill out so that users don’t get bored and abandon the website without having completed the form.
Design your banners well. Using an attractive design for your banners will help you appeal to more users and thus increase the probability that they’ll access the form in which to leave their data.
Launch contents on social networks. This is a strategy that is being used more and more. The idea is to encourage user subscription by using an incentive to get their data.

Use tools like heat maps or session recordings. These tools will help you to find out how users behave on your website so you know which elements are most popular, where they click, how they interact with the site, etc.

11/11/2022

Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies.

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking.

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other.

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well.

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers.

17/02/2015

Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.

28/12/2022

Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.