Get your e-commerce ready to increase Halloween sales

Design a Halloween theme for your e-commerce 

It is easy to add new Halloween-inspired designs to your e-commerce banners, backgrounds, and other elements to match the Halloween theme. Some brands even customise their logo as a nod to Halloween. There are no limits to how far you can take your Halloween-themed design. You can even adapt your packaging to surprise your customers. Not only will you be generating more traffic to the website due to updates, but you will also be strengthening your brand lovers’ engagement. They usually really appreciate these little touches. 

Design a Halloween-specific pricing strategy

You can launch a discount campaign to celebrate Halloween to give your customers more added value. Whether coupons or limited-time offers, this will also encourage greater interest in your e-commerce. It can also be an excellent opportunity to reduce stock levels of older products with reduced sales volume. 

For these discount campaigns to work, they must be complemented by the right aesthetics, as mentioned above, and advertised using the most effective means for each target market. You can use: 

Social media 

All brands use social media to remind users that Halloween is just around the corner. Halloween-themed personalised posts will help you advertise your new discounts. You can even create interactive marketing experiences, such as games or contests, to reveal your campaign from the mystery surrounding this date. In the last few years, influencers have gained credibility. Some companies choose to work with them to increase the visibility of their promotions. 

Email marketing 

Include the same bespoke web designs in your email communication and highlight the benefits for users of buying from your e-commerce. Don’t forget, always point out that discounts or promotions are time-limited and exclusive to Halloween, to generate greater urgency and speed up the final purchase decision. To further increase the effectiveness of these emails, you can add a recommended product carousel based on each consumer’s purchase history to encourage cross-selling. Combining effective calls to action, attractive discounts, and personalised advertising campaigns will help you increase your October sales volume. 

It is vital to track how the advertising campaigns are progressing and how much profit derives from the prices and products chosen for these campaigns. Reviewing this data will allow you to amend as necessary. It is advisable to rely on historical data to adapt your prices to similar time periods. With today’s tools, you can check how your prices are progressing and the changes applied by competitors. This will help determine which is the most profitable route for your e-commerce. This is also true for Halloween.