Ankorstore is a newly created marketplace targeted at B2B sales between retailers and brands, manufacturers, or large distributors. Ankorstore is a platform that enables sales to independent and local stores, to help them expand their sales channels, and even close deals with international companies. Ankorstore currently has a presence in 9 European countries. It has five product categories: Fashion, Kids, Beauty, Home and Living, and Grocery. Therefore, Ankorstore could be a great opportunity to expand your sales channels and increase your profits. Start by studying the pros and cons and the registration process and assessing the pricing strategy you would need to achieve maximum profits.
First steps: Retailer Registration on Ankorstore
The first thing to keep in mind is that the marketplace selects the retailers who can register and sell through this channel. Each retailer has to submit their project and product catalogue and be accepted. This is how they guarantee that franchises or big international brands do not have access, as happens on other marketplaces. This is something that Ankorstore tries to avoid. In fact, the selection process welcomes new brands that are not well known internationally.
Once accepted, as on other platforms, the next step will be to publish the product catalogue, including high-quality photos and videos of items, and clear and concise descriptions of their features. It is advisable to translate this text into different European languages to reach the international market. In turn, you need to include the most appropriate prices for each product based on your pricing strategy and offer prices per unit and prices for higher purchase volume.
Pros and Cons of selling on Ankorstore
This new marketplace has outstanding advantages, especially for newly created or lower-turnover brands. One of the main advantages is that the platform covers shipping costs for each product or consignment. On the other hand, the marketplace rewards the most efficient brands, which also benefit the platform. For example, retailers who can ship in just 48 hours, and refer other companies who want to register, get better positioning. Their products have greater visibility among buyers.
In addition, the platform carries out its own marketing campaigns for the positioning of retailers and their products. Ankorstore promotes different products through its social media and newsletters, which also benefits the brands that are less well-known by users.
Commissions applied by the marketplace
Ankorstore’s commission and fees are not a drawback to brands, as they are adjusted to the local and independent nature of the retailers they are looking for. More importantly, the marketplace does not have fixed monthly brand and product registration fees. Instead, it applies a commission percentage to each sale. In other words, if you don’t sell, you don’t pay. Specifically, the commission is 20% on the first sale and 10% on subsequent sales, without making sellers subject to other fees and extras, as with Amazon’s budget lines.
If you think this tool could help grow your e-commerce business, once registered, don’t forget that prices affect purchase volume for B2B transactions, like any other sales channel. Manufacturers or large distributors will look for the retailers that represent the best value for money. That is why it is crucial to know the prices offered by competitors as well, on the different marketplaces that they are on. You can use automated competitor price monitoring tools to help speed up decision making.