Mother’s Day celebrations offer eCommerce businesses an opportunity to attract potential customers, build customer loyalty, and increase sales.
Even though this holiday isn’t celebrated on the same day all over the world, most countries do celebrate it in May. This time frame allows eCommerce businesses to design a pricing strategy based on seasonal products that’s in line with their objectives and their stock levels to optimize their sales.
We recommend beginning by analysing your competition’s prices and campaigns as well as the level of demand that your products and services have among women.
If you think Mother’s Day is an important date for your eCommerce, in this guide you can find some tactics to sell more and better.