Private Label also known as Store Brands, are steadily taking a larger slice of the pie in the consumer goods market. In 2025, Europe consolidated its lead with a market share of almost 40%. Latin America showed the fastest growth in recent years, opening new doors for brands and retailers.
The growing demand for quality alternatives at competitive prices is changing consumers’ shopping habits. The private label market share is becoming increasingly entrenched in more strategic categories, from food to household cleaning products, redefining business strategies for manufacturers, retailers and brands.
Want to know which countries are leading the change and which categories are boosting growth for distributor brands?
In our exclusive infographic, you will find up-to-date data and strategic analysis to help you anticipate trends, identify growth opportunities, and determine more effective action plans.
Download our infographic to discover:
- How private label brands’ market share is evolving in Europe and the Americas.
- Changes in consumer behaviour with store brands.
- The rankings of European countries where distributor brands are most entrenched.
- Exclusive information that will help you make strategic decisions in an ever-changing market.
Fill out the form and access key market data to improve your competitive positioning and adapt your strategy to the latest consumer dynamics.
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Learn how your Competitive Environment tool can help you monitor Distributor Brand prices. Analyze the competitive arena, identify price changes and private label promotions, and optimize your business strategy to stay one step ahead in an increasingly dynamic market.
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