3 keys to increasing your eCommerce traffic in 2020

11/03/2020

Angela de la Vieja

Every marketing manager is aware of the great importance web traffic holds for their eCommerce business. Driving the highest possible number of interested users to your website is key to boosting sales, especially in the beginning when the business has just entered the market. For that, the most powerful tool continues to be SEO. But this is a sector that is constantly changing. Each year, new trends in organic positioning appear that need to be implemented to attract new customers to your online store. To help you, we have three strategies that will grow in importance over 2020 and will allow you to increase your eCommerce traffic without investing in advertising campaigns.

Optimise voice searches

Since Alexa, Siri, and Cortana are already a part of the daily lives of many users, one good strategy to implement this year is to optimise voice searches so that you appear among the first results offered by these virtual assistants.

The first step would be to adapt your content, since these voice searches are mostly created in the form of questions instead of keywords, for example, “Alexa, where can I buy sales software for my company?” As the complexity of the phrase increases, optimising your keywords won’t be enough. You’ll also have to structure the content in a way that responds to the user’s questions.

Strengthen your presence on Instagram and niche social networks

Links in social networks have always been a strong source of traffic. Instagram currently allows you to convert your profile into a direct sales channel thanks to features that link products or services directly to the photographs. In 2020, you’ll have to create short-term, quality content linked to products to fill your stories and attract the attention of potential customers.

Another social network where businesses should be, especially those that trade in products, is Pinterest, a niche social network that brings together people with common interests. In addition to enhancing engagement, Pinterest has purchase and call-to-action buttons that allow you to direct users to your eCommerce business.

Adapt your website for different mobile devices

This is a classic. It’s also a weak point for many eCommerce businesses. Knowing that search engines, especially Google, favour websites with a good responsive system or their own mobile version, it’s essential to check and improve the degree of adaptability of your website. In search engines, the most relevant results for smartphone users will be those that have text that’s readable without zoom, adapted and visible buttons, and good load speed, among others.

By improving these aspects, you won’t only be attracting more traffic thanks to better web positioning, but your conversion and loyalty rates will be higher because users will have a better shopping experience. This is how you’ll encourage their return to your catalogue of products and services.

Once you apply these 3 tips and increase the traffic to your online store, you’ll only have to work on these conversion improvement strategies, defining what actions you’ll take to encourage your clients to complete the purchase process.

11/11/2022

Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies.

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking.

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other.

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well.

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers.

17/02/2015

Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.

28/12/2022

Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.