How to reduce the bounce rate and average session on your eCommerce website

08/02/2021

Angela de la Vieja

The bounce rate, or the percentage of users that abandon a webpage, and the amount of time they remain on it provide extremely valuable information about your website’s performance and the user experience. On average, a user only needs a few seconds to decide whether to stay on a website or leave, making this fleeting period of time key for convincing them to stay.

What are the ideal figures?

Many factors influence the bounce rate and average session time on a website, such as the type of website and the content offered. Some marketing specialists have said that the average time is between 2 to 3 minutes. Even though this might not seem like much, it’s enough for the user to read the content and interact with the website. However, since this is an average figure, we must be careful to not rely on this number without additional context and without paying attention to other factors.

eCommerce businesses should aim for a bounce rate below 40%. If it’s above 55%, you should definitely begin to look for the reasons why users are abandoning your website and ways you can improve it. A low bounce rate indicates that the content is very attractive. But be careful! A rate that is below 20% could be a sign of an analysis error on your website, such as a duplicate tag.

What to do if your metrics aren’t optimal

Check the loading speed of your website. If your website has a lot of high-resolution photos, it may take longer to load, draining the patience of many users.
Make navigation easier. The main menu should appear on all pages of the website, except the landing pages.
Your homepage should be clear and serve as a way to channel users. It needs to tell people why they’re there and where they ought to go.
Make sure that your content is attractive and relevant. Opt for short paragraphs so that reading doesn’t become burdensome.
Check your SEO. This includes your keywords, meta descriptions, and headers.
Don’t use pop-ups. These are unpleasant for the user. But, if you still need to resort to using them, the best option is to use those pop-ups that appear when the website detects the user’s intention to exit.
Make sure that you haven’t abandoned your website’s blog and that you’re regularly creating content.
Try to include long-tail keywords. These are short phrases of 4 to 5 words that, although they receive fewer monthly searches, are more descriptive and easier to classify. And, best of all, they will generate the correct type of traffic for your website.
Include call-to-action (CTA) buttons on your website. These generate clicks.

There’s no doubt that working on improving the bounce rate and average session time for your website will greatly improve your SEO.

11/11/2022

Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies.

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking.

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other.

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well.

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers.

17/02/2015

Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.

28/12/2022

Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.