B2B Pricing with B2C Data: An Automotive Leader's Success Story
An automotive parts manufacturer faced a critical challenge: how to set competitive B2B prices when B2C retail prices are completely transparent online?
Discover the exact methodology they implemented in this case study to strike a profitable balance between both channels and resolve channel conflict.
The Project in Numbers
A price intelligence solution was implemented to continuously monitor:
- Over 30,000 product SKUs.
- 8 B2C retailer websites, including Amazon, Google Shopping, Idealo, and eBay.
- Automated data collection of over 2.5 million prices per month.
- Direct data integration into the client's Business Intelligence (BI) tools.
The Results: Gaining Control, Agility, and Profitability
Thanks to this newfound visibility and data analysis, the company achieved:
- Greater control and insight into its distributor network and market dynamics.
- The ability to adjust prices strategically, improving competitiveness on certain products while increasing profit margins on others.
- A more agile and accurate price analysis, maintaining a strategic balance between their B2B and B2C sales channels.
Discover the Complete Methodology
These are just the results. In the full case study, you'll uncover the step-by-step method the client used to analyze the data and make strategic decisions.
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