How a Firearms Industry Leader Increased Sales with Just a Slight Drop in Prices
Download our success story and discover how a U.S.based manufacturer and retailer of firearms and accessories significantly increased sales through strategic pricing improvements powered by price intelligence, with an average price reduction of just 2%.
The Challenge: Competing in a Highly Competitive Market
Despite its strong presence in the U.S. market, the company faced a complex challenge:
- Maintaining competitive prices across a catalog of over 70,000 products
- Continuously monitoring 10 key competitors and marketplaces
- Identifying categories and SKUs where it could lead in price positioning through competitive online analysis
- Automating the daily collection of millions of data points and integrating them into internal BI tools.
The goal was clear: strengthen market share and competitive position without compromising profitability or commercial margins.
