Key emails that you can’t leave out of your sales process

28/02/2020

Angela de la Vieja

It’s been more than proven that email marketing is a powerful tool for eCommerce sales. But you should be clear about what types of emails you send and when in order to encourage a good conversion rate. Given that the estimated open rate for commercial emails in Spain lies between 30 and 40%, we’ll explain what emails must be included in your sales process to increase the profits of your online business.

Emails to attract users: generating interest

To attract new buyers, planning a promotional email campaign is essential. Design an original and personalised email where the subject line and preview text create a good impression and capture the user’s attention. To avoid having your email marked as spam, you should:

Send emails to those people who have given their consent.
Offer a visible and intuitive option to unsubscribe.
Not overuse these types of messages.

You can take advantage of special occasions like summer sales, Valentine’s Day, Black Friday, etc. to launch attractive promotional emails. You can also, through segmentation, include personalised discounts for subscribed users through a call to action.

On the other hand, you can also add value and encourage sales with an email that notifies the user when products have been restocked. This is a notification that the products that interest them are available again, when they need them.

Sales emails: seize the opportunity

The email that buyers most await is the one that confirms that their order has been placed correctly. This is their guarantee that they’ll receive the product or service that they’ve paid for. Knowing this, you can use this email to cross-sell and include recommendations based on the user’s interests at the bottom. To do this, you must track each person individually and have good database segmentation.

The “abandoned cart” email also plays an essential role here. In these cases, when the user hasn’t completed the purchase process, you can encourage them with a message reminding them that they have a purchase pending or with a discount to incentivise the purchase.

Loyalty emails: don’t forget your customers

Once the sale is completed, you can dedicate your efforts to earn customer loyalty, making each buyer a friend of the brand to improve future sales. You can achieve this through two types of emails:

A thank you email with a discount code: design an attractive and personalised email to thank the users who depend on your products or services. If you also add a discount code, not only will you be creating engagement, but you’ll also be encouraging them to visit your website.
A feedback email and social networks: allow your buyers to give their opinion about the purchase made so that they feel heard and value you more. You can do this through a survey or by including links to your social network accounts, opening the door to them sharing their experience on any platform.

In all of these emails, you’ll have the opportunity to be more original and creative than the competition and thus guarantee the growth of your eCommerce business.

11/11/2022

Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?

Behavior tracking is becoming massively popular today. As a result, pricing strategies born from studying consumer behavior are a merchant's dream come true. If done right, it can conquer every market for the business quickly. With abundant data available, the strategic makeover of the pricing models is becoming easy for companies.

What is behavioral tracking, and how is the data beneficial in pricing?

For a quick understanding, behavioral tracking refers to gaining in-depth knowledge and insights into consumers through their web data. Their browsing habits, spontaneous decisions, shopping interests, and preferences come under behavioral tracking.

How can enterprises use customer behavior data?

Companies can use customer behavior data as a tool to strengthen their hold on the market. A customer’s preferences, values, and tendencies allow businesses to work in sync with them through the collected data. Apart from this, customer behavior can also aid in:

Tailoring customer needs for customer retention

Personalization is becoming the heart of a company’s growth. No matter in which area an enterprise is functioning, tailoring the services, products, and solutions is becoming increasingly crucial. Uniqueness and personalization attract the crowd like no other.

Increasing the overall value

One of the best ways customer behavior data affects a business is by upgrading the value of customers for the business. The customer’s characteristics allow the company to target the people that match the business prospects well.

Optimizing every type of content

Everything that is up for digital display requires content. You must have seen companies unveiling their products or services through advertisements and making the initial public appearance. Two essential sales strategies – upselling and cross-selling comes through content optimization.

Pricing Strategy

Last but certainly not least is the influence of customer behavior data on the pricing strategy. The pricing strategy essentially constitutes content derived from data analysis. Companies need to have a dynamic approach to the pricing system to attract the right customers.

17/02/2015

Saint Valentine’s Day, always a good opportunity

V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense that day will be the highest in last years. Furthermore, 25% of them will buy online, which means an increase of 4% regarding 2014 (The US department of Commerce). This is, therefore, a key date where market competitiveness increase and which could be assumed as a big opportunity for our business or, a big fail if we do not adopt the correct strategies.

How to turn this event into an opportunity? To achieve this goal, we need to adapt our prices to this hostile environment, i.e. we need to develop an appropriate Dynamic Pricing strategy that allows us to adapt our prices to the variations produced in supply and demand and to position us ahead of our competitors. In V-Day, the frequency in changes will be higher, carrying it out each hour or even each minute. It is estimated that 65% of leader retailers have the ability to respond quickly at these variations, such Amazon. For this reason, it acquires great importance the correct use of a software specialised in price motorisation of competitors. Do not miss the time and adapt your business to new adversities.

28/12/2022

Which are the best footwear marketplaces to sell on?

Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with international reach. Their main value is that they unite hundreds of footwear brands, as well as offering clothes and accessories. Although each has its own characteristics, they are all vertical marketplaces, i.e., they focus on a specific area, and their sales categories are interrelated. For sellers, these portals provide an opportunity to expand sales channels and drive the globalization of their e-commerce business. We explain how to sell on these footwear marketplaces so that you can assess whether they align with your plans for the future and then start defining a possible pricing strategy.