Amazon Returns to Google Shopping: How It Affects Retailers and Brands

After a one-month pause, Amazon has reactivated its campaigns on Google Shopping in multiple international markets (though not yet in the U.S.). Its return brings increased competitive pressure and an urgent need to revise bidding and catalog strategies. In this article, we analyze the implications for retailers and how Minderest can help you adapt quickly and accurately.

What Does Amazon’s Return to Google Shopping Mean?

Amazon is once again occupying prime real estate on Google Shopping results pages, which may lead to higher cost-per-clicks (CPCs) and a reshuffling of visibility among other brands and retailers.

Immediate Impact on Campaigns and Visibility

Greater competition for top positions, especially in categories such as electronics, home, or fashion.
Increase in CPCs in markets where Amazon has resumed its campaigns.
Reduction in share of voice for retailers that do not quickly adapt their strategies.

Sectors Most Affected by Amazon’s Return

Categories Historically Dominated by Amazon

In verticals such as:

Consumer electronics
Home and kitchen
Personal care
Toys

Amazon’s return is particularly disruptive. The brand applies aggressive pricing and promotional strategies, making it harder to compete without sacrificing margins.

What Should Retailers Do with Amazon back in Google Shopping?

1. Urgently Review Campaign Strategy

Adjust bids and budgets to avoid being left behind.
Evaluate whether the products you promote are still competitive.
Prioritize categories where Amazon has not yet regained full presence.

2. Strengthen Competitive Monitoring

Monitoring Amazon’s movements is key:

Prices
Promotions
Stock availability

This is where a tool like Minderest makes all the difference: it provides updated, actionable data to help you react faster than your competitors.

3. Optimize Your Catalog with Intelligence

Not all products can compete directly with Amazon. That’s why you need to:

Tag competitive products with higher expected ROAS
Reduce investment in products where Amazon dominates with no margin

Frequently Asked Questions on Amazon’s Return to Google Shopping

Has Amazon returned to Google Shopping in all countries?

No. Although its return is already active in many European markets, it has not yet resumed in the U.S.

Which categories will be most affected?

Mainly those where Amazon holds significant share: electronics, home, toys, fashion, and beauty.

What strategies are recommended to compete against Amazon?

Constant review of bids, focus on more competitive products, and use of pricing intelligence like that offered by Minderest.

How can I tell if Amazon is bidding on my products?

With tools like Minderest, you can gain full visibility into which products Amazon is promoting and how.

How Can Minderest Help You Navigate This New Landscape?

Tracking Amazon on Google Shopping and Its Website

Minderest offers advanced monitoring of Amazon prices across both Shopping and its marketplace, with key metrics including:

Price and promotion evolution
Stockouts
Analysis by category and country

Dynamic Tags for Google Shopping

Automatic tagging of competitive products, allowing your campaigns to focus where you can truly win.

Informed Decisions with Updated Information

Thanks to its AI, Minderest delivers high-quality, constantly updated data that helps you adjust bids and strategies in hours, not days.

Conclusion

Amazon’s return to Google Shopping reshapes the competitive landscape of online retail once again. This is not the time to wait, but to adapt: retailers who act quickly, backed by pricing intelligence and real-time analytics, will be able to maintain profitability without losing visibility.

Get ready to compete with an edge on Google Shopping. Talk to our experts and discover how Minderest can help you gain ground—even against Amazon.