Successful Case Study with Pets: Competitor´s analysis and Price optimization

Pet food is one of the industries which have experienced a bigger growth in the online commerce in Spain. We present a new success case study, in a relatively complex industry in terms of pricing due to the variety of formats in which products are presented, ranging from simple format packs to others which include price per Kg. Competitor´s analysis Success Case Study Sector: Pets food Target: E-commerce. Client´s number of products: up to 4000. Number of competitors: up to... + read more

Interesting filters to analyse our competitor´s prices

When analysing our competitor´s prices, there are certain metrics which can help us finding out what our position is in comparison to our competitors.  In addition to comparing our prices on a one to one basis, we can use certain filters which will help us in terms of how our clients perceive our store. By using a Price Monitoring software, we will obtain the following reports: - Products where I am more expensive: A list of all those products where my store has a higher price... + read more

5 Reasons to monitor your competition's prices

  With a globalized economy and a transparent sales channel as it is the Internet, knowing the ideal sale price of a product is an essential element to be competitive.   Being outside the ideal price range means losing sales and, what is worse, clients. Below, you will find a list of 5 important reasons for which monitoring your competition's prices will benefit your sales since the first day:   You will know daily when the price of a product of your... + read more

8 ways of increasing your profit margins using Pricing Intelligence

By the term 'Pricing Intelligence' we refer to the process of price fixing based on real-time rules. An intelligent business could vary its prices based on multiple variables, with the aim of obtaining the maximum profit margin possible for the same number of sales. This means that from the very first moment of application of the intelligence to our businesses, every sale, be it present or future, will give us greater profits in return. Let's consider some of the techniques of the... + read more