An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
One of the main problems that e commerce managers have to face is to keep their catalogues competitive in terms of price. The great diversity of online offers, make the price one of the most relevant...
PWR is a concept to take into account in pricing, and stands for Price Win Rate. The definition would be when on an e commerce has the lowest price and therefore in a comparative with its competition...
Today´s article is about how some of our clients (wine and spirits and other sectors) use Minderest to maintain their catalogues synchronized with their suppliers. Purchasing managers, know how...
A recent Nielsen Market Study, has analysed “How loyal are customers to our brand” in relation to some attributes like price, customer care, usability, product quality, etc.Of all variables of change...
When we say basket abandonment we are taling about those purchases which are started by our clients but which are not finished, leaving the basket abandoned eventually.There are several techniques in...
The "Observatorio Nacional de las Telecomunicaciones and Sociedad de la Información (ONTSI)" have issued a market study about B2C during 2012. This report analyses e commerce current situation in...
Knowing your competition prices can be a very complex and expensive task. Prices vary continuously and any information that we get today, may be out of date tomorrow unless we refresh this information...
Price match or price matching is a price changing strategy depending on the consumer demand. It is based on equalizing the price to the product or give a refund for the difference to the consumers...
Spy or monitor competitors' prices consists in obtaining every 24 hours our main competition selling prices.In ecommerce it is of vital importance that online shops obtain acces to this information in...