Ecommerce Market Research

Before we start selling our products online, we must carry out a market research in order to find out  if our products are demanded by the market and if ther is a gap for our company amongst our competitors. In order to carry out our research, we can use certain tools such as Google Trends, Google Adwords and our competitors´price monitoring software, Minderest. How can we use these metrics then? Demand: To find out if our products are demanded by clients, we can use Google trends... + read more

What are my competitors' last price and stock changes?

In a handmade price revision, we must check if our competitor prices remain the same or have changed but, why should we waste our time in a task that can be automatized? With our competitors’ price monitoring application we can apply the “recent changes” filter which will show us the list of products which have had a change in its price or stock recently. Don´t waste your time going through products which haven´t had any change and go straight to the ones which... + read more

Successful Case Study in the wine & Spirits Industry: Competitor´s analysis and price optimisation

The wine industry, very important in Spain, landed a few years ago in the online world and today, we can find a wide variety of references not only of national wines but also of international ones. This wide variety of companies has promoted  competitiveness and now one can find different prices for the same product. In the following lines, we are going to show you the challenges we have faced in order to improve our client´s Competitiveness in the online world. Success case study... + read more

Successful Case Study with Pets: Competitor´s analysis and Price optimization

Pet food is one of the industries which have experienced a bigger growth in the online commerce in Spain. We present a new success case study, in a relatively complex industry in terms of pricing due to the variety of formats in which products are presented, ranging from simple format packs to others which include price per Kg. Competitor´s analysis Success Case Study Sector: Pets food Target: E-commerce. Client´s number of products: up to 4000. Number of competitors: up to... + read more

Interesting filters to analyse our competitor´s prices

When analysing our competitor´s prices, there are certain metrics which can help us finding out what our position is in comparison to our competitors.  In addition to comparing our prices on a one to one basis, we can use certain filters which will help us in terms of how our clients perceive our store. By using a Price Monitoring software, we will obtain the following reports: - Products where I am more expensive: A list of all those products where my store has a higher price... + read more