MásOrange: How Price Optimization Directly Translates into Profit.
MásOrange is the telecommunications operator with the highest volume of customers in Spain, managing over 30 million customers and a turnover of 7,380 million euros in 2024. MásOrange does not just connect people; it has become an integral hub of technological solutions for all types of customers. Within this colossal structure, the sale of technology has emerged as an autonomous economic engine, generating over 1,000 million euros annually exclusively from the commercialization of devices.
Moving this volume of hardware, which ranges from latest-generation smartphones to complex IoT ecosystems, places the company at the level of the largest specialized retailers in the market. But managing pricing and cost strategies in a market as dynamic as technology proved incredibly complex.
MásOrange needed to evolve the speed and precision of its analyses to move from manual processes to data-driven decision-making and a real-time view of the market. Facing fragmented information, they found in Minderest and Reactev a solid structure to lead their sector.
Discover in this Success Case how MásOrange has achieved:
- Obtaining a structured and real-time view of the market, eliminating dependence on fragmented information.
- Improving speed and precision in analysis processes and strategic decision-making.
- Replacing manual checks with consistent and updated insights on the competition.
- Defining a more competitive pricing strategy and one closely aligned with their customers' expectations.
- Focusing the team on business strategy instead of data consolidation, gaining visibility and control.
"Managing pricing and cost strategies in such a dynamic market was incredibly complex. Minderest and Reactev provide us with a structured, real-time view of the market. Today, our team focuses on strategy, not data consolidation. We have gained speed, visibility, control, and competitiveness, and that translates directly into profits."
Andrés Arribas - MásOrange.
If you are looking to transform complex technology into a profitable commercial advantage and optimize the precision of your pricing decisions like MásOrange, we are at your disposal. Book an appointment with one of our Pricing Experts to find out how we can help you optimize your prices and improve your competitiveness.