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Email as a new optimization channel for eCommerce sales

The virtues of email as a support for the marketing funnel are more than proven. We have already talked about how an email sent at the right time can transform that abandoned cart. Even so, the true potential of this method of communication goes much further, postulating itself as a strong tool to boost your eCommerce sales. Sending a newsletter every 15 days? Designing simple confirmation emails? With emails, there is a whole world of possibilities that can improve the sales in your... + read more



Back to school: Best price for a laptop?

London, September 16th, 2019. Uniforms, Books, School materials, etc. Going back to school generally implies an important monetary outlay for families. Finding the best price for each product helps reduce the impact on the home economy. IT equipment is generally one of the most expensive items. Minderest has used their Price Monitoring technology to study, at the start of the school year, and compare prices for Laptops and Tablets in the USA market. This study was made on September 10th,... + read more



What to expect from a competitor monitoring system’s pricing report.

Recently we talked about the importance of taking into account the fundamental elements of a price monitoring software when choosing one tool or another. Specifically, we emphasised the importance of the web-crawler when monitoring the competitors web, which is what defines all information tracking across the market. However, it is not the only key factor of a tool, since there are other benefits that have to be evaluated when looking for the solution which best suits your business. One of... + read more



Product comparison: the key to boost sales in your online supermarket

Supermarkets are part of that select group of online businesses that have references of "fixed" products in their catalogues. Unlike other marketplaces and online stores, in a supermarket you can always find products that are basic, which rarely change their characteristics and even their level of supply or demand. These are the cases when it is more complicated for an online supermarket to boost sales in certain sections of the store. A product comparison system is precisely one of... + read more



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