Yes. Because online prices tend to be different from those in the physical store, monitoring the offline prices of your competitors isn’t only possible, but also necessary. Companies that also compete offline need to know the pricing strategies of those brands that are relevant to their target audience. In the past, tools such as market surveys or media research made it possible to slowly collect information about the prices of your competition. Today, there’s software available... + read more
Selling your eCommerce products in different marketplaces is key to expanding your business and reaching a greater number of potential customers. Depending on the needs of your company and of your target audience, you can choose to include your catalogue in one marketplace or another, ranging from Amazon to Etsy. When defining the best sales and distribution strategies on these platforms, it’s best to keep a series of guidelines in mind to optimise sales. Our first recommendation is to... + read more
Multichannel marketing is a strategy that aims to launch campaigns on different platforms, mediums, and formats simultaneously. It’s a very useful tool for eCommerce businesses since it allows a single marketing campaign to be distributed through multiple channels to increase its visibility and reach a higher number of potential customers. Among the possible communication channels are both online and offline mediums: print newspapers, television, billboards, websites, social networks, and... + read more
Father’s Day offers eCommerce businesses an opportunity to increase their sales, but to do so, they need to have a good pricing strategy. This is a date that many online stores prepare for and that has fierce competition. That’s why it’s essential to have competitive prices and to design exclusive promotions that grab the attention of potential customers. Start by analysing the prices of your competition and how they’ve evolved to anticipate their movements. Then,... + read more
We are delighted to announce that Minderest, the pioneer Spanish company in Price Intelligence, repeats for the second consecutive year in the Financial Times’ FT1000 ranking, being also the only company from the Pricing sector on the list. A mention that confirms our European leadership in the pricing sector and the continuous and constant growth of the company since its foundation in 2012.