How to manage the stages of the purchasing process

Stages of the purchasing
The purchasing process is made up of the different steps or stages that the customer goes through when trying to buy a product or service from an eCommerce store. This encompasses all of the decisions that the consumer makes based on their needs, which lead them to finally purchase an item. In this five-phase purchasing process, there are a series of emotional and physical variables that influence and condition the final decision, which you should know to define the best pricing strategy.... + read more

10 benefits of applying big data in your business

Big data
Big data allows e-commerce to achieve a more efficient resource management and speed up decision making to favor their growth. In more concrete terms, big data materializes in softwares that collect, analyze, and present large quantities of data. An example can be found in price intelligence tools that optimize the fixing of prices based on the changes in the market. It is a technology that large multinational corporations, like Amazon or Netflix, have more than implemented and that many... + read more

Email marketing: best practices to design better campaigns

Email marketing
A good email marketing campaign will allow you to optimise your eCommerce purchase processes and accelerate conversion rates to increase sales. This is because customers consider email marketing to be one of the most appropriate means of maintaining contact with brands as it’s a minimally invasive tool. At the same time, the information obtained from user behaviour after receiving your emails will allow you to correct errors and adapt your pricing strategy to their needs.... + read more

Pricing Strategies: the most common errors

Defining a pricing strategy suitable for your e-commerce is a crucial step toward optimizing sales and future consolidation of the business. Incorporating new products into the market with competitive prices can affect the profitability of the business and hurt the brand image. To avoid this, you should firstly perform an analysis of competition prices so you have a general idea of the market situation. Once you are developing your pricing strategy, we recommend avoiding the following common... + read more

Ebay vs Amazon: Which marketplace should you choose?

ebay vs amazon
Amazon and Ebay are the two most important marketplaces on a global scale. Their volume of sales constitutes a growth opportunity for e-commerce. This is because they count on a very ample data base of inscribed users in their portals, susceptible to buying products of new selling brands. Given that both marketplaces have a series of rates and sales quotas, it will not always be possible or adequate to have a presence in both. To help you choose one or the other, from Minderest we recommend you... + read more