Best practices to boost sales in your eCommerce business

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To increase sales in your eCommerce business, you must constantly optimise its functionalities and the shopping experience you offer to the user. This involves periodically revising, analysing, and evaluating the characteristics of the website to implement the necessary improvements and adapt to changes in the market. Price updates should also be a continuous process. In this sense, automated repricing tools will allow you to speed up the decision-making process. 

As part of this continuous process of optimisation, we recommend following a series of best practices, classified according to the weaknesses faced by your eCommerce business: 

  1. if your potential customer acquisition decreases
  2. if your eCommerce conversion rate decreases 

If your potential customer acquisition decreases: 

In this scenario, to boost sales, you need to encourage new users to visit your eCommerce store first. For this, the following actions have proven to be very effective: 

Offer discounts and exclusive promotions

With help from dynamic pricing, you can launch offers and promotions that attract the attention of new users who aren’t yet familiar with the brand. Use the price as a primary attraction and an element that sets you apart from the competition. At the same time, you can incorporate time limits into your sales to generate a greater impulse response in the users. These discounts can be promoted through online media marketing campaigns. 

Facilitate the purchase process

Activate all of the tools at your disposal to make it easy for customers to quickly purchase the items they’re interested in, without going to other pages. The fewer clicks they need, the more willing the user is going to be to finalise their purchase. One example of this can be seen in the carousel of products on sale on Facebook or the recently added button on WhatsApp Business.

Improve your SEO positioning

Dedicate the time you need to update categories, keywords, product descriptions, etc. Customers are increasingly using direct searches for specific products, which is why the different items in your catalogue should be well positioned in search engines, on Amazon, on Google Shopping, and in any other possible sales channel.

boost sales

If your eCommerce conversion rate decreases: 

In this second case, potential customers arrive at your website but don’t make a purchase. To speed up the purchase process, you can: 

Increase the loading speed

Loading time is one of the main reasons why users abandon websites. Your eCommerce website should be able to load the most interesting landing pages within a few seconds and offer smooth navigation, both on the computer as well as on mobile devices.

Demonstrate how secure and trustworthy your eCommerce website is 

Trust is a key factor in the final purchase decision. If you haven’t already, install an HTTPS certificate on your website and post information about the team in charge of your store and where they’re from. You can also create a testimonials section where you can post reviews from satisfied customers. 

Create a space for cross-selling

Show your target audience possible products related to the ones they’ve searched for or items that may interest them based on demographic data, the manner they’ve arrived at the website, or, if they’re regular customers, based on their previous purchases. This cross-selling space won’t only increase your conversion rate but will also improve engagement with the brand.

The sum of these good practices will contribute to increased eCommerce sales in the medium and long term. To this, you should add one last deciding aspect: the importance of monitoring the prices of the competition. Having up-to-date information about your competitors will allow you to stay ahead of changes in the market and improve your brand image. This is a simple task if you have automated competitor tracking software. 

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Angela de la Vieja
Content Manager
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A leading Competitor Price Monitoring software for retailers and manufacturers