What does your brand look like in online distributors? E-commerce content compliance

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How your products are displayed on your distributors’ websites and marketplaces is key to boosting sales and protecting the brand image. Each point of sale and sales channel must adhere to the manufacturer’s guidelines to ensure brand consistency and integrity. Retailers must also update different product files as often as the brand requires. However, sometimes among the hundreds of distributors, a few may not meet agreed standards. Monitoring and insisting on the importance of following content standards, also known as content compliance, helps increase your company’s profits. From Minderest, we show you the essential aspects that all distributors should comply with so that you can check your product catalogue and report back to them. 

Key content compliance policy components 

1. Publish the entire product file 

As a brand, you should define all the required fields for each product’s file and inform retailers that it should be published in its entirety. As the product page is users’ primary source of information, it needs to include accurate and quality information. You should include the RRP and the item description, features, product warranty if applicable, or reviews from consumers who have purchased the product. You should also include high-quality photos which show all the product’s features. Without a complete product page, a high percentage of users are likely to leave the e-commerce site without completing the purchase, as they do not have enough information. This affects their trust in the site. 

2. Up-to-date keywords 

After publishing the product page, distributors must also complete the endless task of optimising it. This optimisation with emerging keywords or terms that are becoming increasingly popular, helps achieve better SEO positioning and generates higher website traffic. If distributors also complete this task, it can encourage increased sales across all channels. This benefits brands, e-commerce sites and retailers. 

3. Up-to-date product features 

Sometimes it may also be necessary to update outdated product page content, for example, with a new software version or electronic device. The appropriate changes must be made across all sales channels to avoid consumers purchasing goods based on incorrect information. They will then feel unhappy with the brand - or even misled. This can also lead to increased returns, complaints, and negative reviews. This situation then affects brands and retailers. Therefore, updating content is crucial. 

content compliance

Identify unauthorised sellers 

Monitoring distributors and identifying sellers your brand has not authorised is essential in the compliance process. These online stores’ activities can damage your company’s corporate image and eventually affect your profit margin. Advanced software can help you with this monitoring and tracking process amongst hundreds of distributors. 

Automated content compliance tools 

With Big Data technology, today’s most advanced tools enable you to track different distributors’ websites to check if they comply with the brand’s agreed guidelines. They allow you to monitor thousands of e-commerce sites and marketplaces to keep an eye on sellers and optimise product presentation. With this content compliance technology, you can check each product’s features, photos, name, description, attributes, and details to improve brand visibility and consistency. At the same time, you can quickly identify unauthorised sellers and then take appropriate action. This solution is brought to you by Minderest.

Angela de la Vieja
Content Manager
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