Price Discrimination: What It Is, Types, and Examples
Discover what price discrimination is, its 3 degrees, and practical examples. Learn how to legally implement it in your e-commerce business with our complete guide.
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Amazon Is Out of Google Shopping
Amazon's departure from Google Shopping has created a massive competitive blind spot. Discover how to overcome pricing uncertainty and protect your ROAS with this essential guide on price intelligence.
Connectors for eCommerce: Automate pricing and increase efficiency
Discover how a price connector for eCommerce (Shopify, Magento) can automate your pricing strategy. Save time, eliminate errors and react to the market.
How to monitor store brand product prices
The growing interest in store brands, also erroneously known as white-label goods, is causing significant changes to the market. This trend reflects a shift in consumer preferences toward ...
AI in E-commerce: The Revolution of Google AI Mode and ChatGPT Shopping
Artificial intelligence is rapidly reshaping e-commerce. With the launch of new tools by Google and OpenAI, the online product discovery, comparison, and purchasing process has entered a new era. ...
Amazon price monitoring to ensure MAP compliance
Mastering pricing on Amazon is more crucial than ever to protect profitability and brand image. With millions of searches launched within this marketplace, manufacturers and brands face the strategic...
Retail price monitoring: How Decathlon optimizes its strategy
Decathlon’s mission is to make sport accessible to all. In the quest to achieve this aim, the company faces one of the greatest challenges in the retail sector: the need to always offer the right...
How manufacturers control MAPs
Manufacturers and brands must protect their value in an increasingly competitive digital market. One of the key tools that can help achieve this is a MAP (Minimum Advertised Price) policy....
How to monitor your competitors’ offers, discounts and promotions
In today’s dynamic digital environment, where consumers can compare prices with a single click, monitoring competitors’ promotions and discounts is no longer optional; it’s imperative. Strategic...