Policy of MAP prices: necessary for brands in the present digital era

Policy of MAP prices
The high competitiveness of the online market prompts brands and manufacturers to establish a policy of MAP prices or advertised minimum prices. The MAP are agreed prices between the manufacturers and the external sellers with the objective of preventing possible price wars between retailers that try to sell their products at prices lower than market average. Given the present context, where online windows don’t stop growing because of the impact of the Covid-19 Pandemic, it is more... + read more

How to maximise the profit margin in your eCommerce

Profit margin
When an eCommerce sells large numbers of products but has a low profit margin, reviewing its costs and pricing policy becomes necessary. This is how you can identify possible shortcomings and problems that can be affecting your profitability as well as opportunities for growth or optimisation that aren’t being taken advantage of to make decisions about them. In general, the strategies and actions that you should implement to increase the company’s profit margin will be related to... + read more

Are users looking for unlimited choices or do they prefer a selection of products?

Selection of products
La elección del tamaño del catálogo del ecommerce en base a las necesidades e intereses de los públicos objetivos es una decisión clave para su éxito. Las diferentes alternativas cuentan con ventajas e inconvenientes. En primera instancia, sabemos que un catálogo extenso ofrece ilimitadas opciones de compra a los usuarios, opciones que no son viables en una tienda física, pero esto puede provocar que la navegación se eternice y la... + read more

How COVID-19 has accelerated the growth of B2B eCommerce globally

Ecommerce Covid19
The COVID-19 pandemic has made many B2B companies decide to set up eCommerce businesses and move their business to the online market. This decision is conditioned by the changes that the health crisis has provoked in the rate of digitisation and users’ shopping habits. There has been a very notable increase in the volume of online sales carried out during the months of the pandemic, which has meant that suppliers have had to respond to a much greater demand than in previous periods. Faced... + read more

What is lead scoring and how can I calculate it?

Lead Scoring
Lead scoring is a technique included within inbound marketing whose objective is to rate leads based on their relationship with the eCommerce. This allows you to measure the interest shown by leads or potential customers in a database organised by brand, image, and the products or services that are offered. You can also identify more easily where each consumer is in the buying process. This technique will help you to get to know your buyer persona better and, at the same time, design more... + read more