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What is a BOGO strategy and how can you implement it in your eCommerce?

At some time or another, you’ve probably heard of the famous BOGO strategy. “Buy one, get one free” is a promotion which offers the user a free product for the purchase of an item of greater or equal value. This is one of the most attractive price promotions for consumers in an eCommerce business. For that reason, all online stores that want to improve their conversion rates must include this in their catalogue of actions.  What advantages does a BOGO strategy offer... + read more

What to assess before starting to sell in a marketplace

Selling in a marketplace can be a great and beneficial opportunity for eCommerce businesses to expand their digital commerce since it satisfies one of their main objectives: increasing sales. But before choosing this option, do you know what it means to sell in one of these marketplaces? What is an online marketplace? To define it quickly, a marketplace is like a giant online store where different merchants can offer their products and services to the user. There are two types of... + read more

Optimise your checkout page to increase conversions

Of all the elements of an eCommerce business, the payment page or checkout page is one of the most important since this is where the conversions finally take place. This is the place where visitors become customers. The majority of reasons why a user doesn’t make it to the payment page and abandons their shopping cart happen on the checkout page, for example: very high shipping costs; needing to create an account to pay, lengthening the checkout process; insufficient... + read more

How to define an effective app marketing plan

The use of the internet on mobile phones is constantly increasing. It’s also the main method of browsing the internet par excellence. This is why having an app that takes advantage of these devices is essential. An app marketing plan is a process that will help you promote your phone app and achieve your planned objectives. To design your own application and achieve success, you must implement strategies that allow you to: promote your app and build your brand; increase... + read more

Guerrilla marketing: increase your eCommerce sales

Guerrilla marketing is an advertising strategy that focuses on carrying out marketing actions in unconventional mediums. Its principal objective is to reach the largest number of people possible. This technique has a low cost but can have great reach, which is why companies that want to increase their popularity often implement this strategy.  This type of advertising action takes advantage of the element of surprise. Its goal is to surprise people during their daily routines. To be... + read more