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Maximise the sales of your star products by using dynamic pricing

Dynamic pricing strategies are already part of the roadmap of the vast majority of online businesses with direct sales. However, once this type of price adjustment has been introduced to the market, there is a moment when growth apparently stagnates. It is time to start optimising the strategy. Part of optimising your dynamic pricing strategy is to maximise the sale of your flagship products. The so-called KVI (Key Value Items) and KVC (Key Value Categories) are those products and... + read more

Key dates in the price comparison calendar

When establishing a dynamic pricing strategy, it is essential to take into account the critical moments in which possible price changes will occur in our competitors. However, there is also a factor that retailers should not lose sight of, and that is to emphasise the dates in which the buying customers themselves compare prices online. In general, it is logical that both situations coincide. On one hand, the e-Commerce will guide its dynamic pricing strategy based on the dates in which it is... + read more

Price study between El Corte Inglés and Amazon Spain

Madrid, 28th May, 2019. El Corte Inglés, one of Europe’s leading department stores with over 75 years of experience in this sector, opted for an omnichannel strategy more than a decade ago and has since adapted and improved its digital strategy in online sales, especially after the arrival in Spain in 2011 of the American giants, Amazon. Both companies closed the year 2017 with an exceptional volume of online sales, with Amazon being the first online sales outlet in Spain... + read more

How to prepare catalogue changes if you are a manufacturer

A manufacturers catalogue and brands are what defines, among other variables, their possibilities of acceptance by both consumers and retailers who sell their products to the end customer. Hence, keeping it updated is extremely relevant. Catalogue changes by any brand must be a meticulously measured and detailed process so that none of the content is left without the necessary coverage. Changing a brand's online catalogue is usually as a response to the launching of a new product or the... + read more

What is the sale by geolocation in ecommerce?

Geolocation in e-Commerce is one of the sales techniques with the highest potential for retailers. Now that users use mobile devices such as smartphones to make their purchases, offering products, special deals and personalised prices, based on their location is an opportunity that cannot be left untapped. But, let’s start at the beginning. How do sales by geolocation work? The approach is simple: thanks to systems that are already incorporated in each and every one of the electronic... + read more