4 keys to build your price optimization strategy

Pricing strategies are, today, one of the best kept secrets of online retailers. In fact, the analysis of Amazon´s pricing strategies and other online giants is constant; consider how changes influence trends, what gives more value and how sellers adapt to this marketplace to enhance their conversion. And in this constant struggle to improve sales within a nearly bleak digital competitive landscape, optimizing the sale prices of each product is essential to avoid having to undergo... + read more



MSRP monitoring: how to control the recommended prices of your brand

MSRP is the recommended sale price that a manufacturer establishes for each of its products. A priori, something simple to understand; however, the control over it inexorably influences the index of profits and positioning of a firm. The main handicap of brands that sell through brick & mortar retailers is that they do not have an exact knowledge about the prices at which their products are sold within the generality of the market. And being on top of everything is impossible. MSRP... + read more



Do 'out of stock' strategies work to increase sales?

Placing products with the label 'out of stock' is one of the booming actions to increase the conversion of some e-commerce. The objective is the key: using the principle of urgency, nothing better than telling the customer that the product they are thinking of acquiring is almost out of stock. But does this out of stock strategy really work to boost sales? The reality is that yes. The out of stock is a growing strategy thanks to the good results it achieves, especially in certain... + read more



Father's and Mother's Day: how to fix prices for the dreaded packs?

Like Valentine's Day or Black Friday (which has now become Cyber November), Father's Day and Mother's Day are two key dates for ecommerce. During the year, online stores face these featured dates trying to be the most competitive, an objective that can lead to making the wrong decisions along the way. Over the days of Father´s and Mother´s day, the sales strategy focuses on making good packs that attract more customers and increase sales. However, sometimes the way to... + read more



How to adjust prices to your competition without losing margins

Adjusting prices to the competition sometimes becomes a complicated task, especially in terms of retaining profit margins. Thanks to the monitoring of competitive prices, online sellers track and compare the prices with which the other brands play, allowing them to make fairer and more accurate decisions in their pricing strategy. However, when it comes to adjusting down prices, it is necessary to take into account certain aspects that allow you to get the most out of market knowledge in real... + read more



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