Blog

Try demo

What are drip campaigns?

In drip campaigns businesses send emails to a list of segmented contacts, basing them on personalisation, categorisation, and the user’s needs at the time. This type of marketing campaign is considered a key part of lead nurturing strategies, which consist of creating valuable relationships with your clients by adapting the content of each stage of their purchasing process through automated emails. One of the main benefits of drip campaigns is that they allow you to maintain contact with... + read more



SEO cannibalisation and how to avoid it in your eCommerce business

Cannibalisation is one of the most common SEO errors on a website. While it won’t directly affect the website’s operation, it’s a very important aspect to keep in mind when creating a website as well as during maintenance. In fact, a large number of websites are negatively affected by this problem, either due to their ignorance or because of old content that is no longer monitored. What is it? SEO or keyword cannibalisation happens when a website has several pages that... + read more



Keys to generate more leads

Generating leads is one of the main objectives pursued by many companies. A lead is a person who shows interest in your company or in any of your products or services and so has given you personal information, thus forming part of your database. A user doesn’t hand over their data without receiving something in return, which is why you need to develop a “lead magnet” in order to obtain the data of your potential clients. This is an incentive used as bait to capture leads by... + read more



Aspects to consider before opening an eCommerce business

In the current market model, eCommerce is no longer just a secondary channel. It’s an unstoppable trend that, on many occasions, is advancing as unpredictably as the technology itself. As a result of being able to reach millions of potential clients, both the potential profits and the possibility of being able to save on a lot of the operating costs that a physical business must pay have made millions of people want to set out on this adventure. Despite all of the positives, successfully... + read more



Customer loyalty and omnichannel strategies

Omnichannel strategies go beyond having a presence on all channels to reach your audience. This is a resource that allows you to optimise the user experience thanks to the integrated work between the channels, which complement each other to offer a better shopping experience and to strengthen both online and offline relationships. The consumption model from two decades ago is very different from the current one. In the past, the consumer would go to one physical store, buy a product, and... + read more



Pages