What do push and pull strategies consist of?

Push and Pull
The terms push and pull refer to the main sales strategies that eCommerce businesses can implement to promote customer acquisition. The choice of one strategy or another will depend on the company’s objectives. While the push strategy looks to nudge the clients towards purchase, the pull tactic seeks to attract customers to the brand. We’ll explain the differences between these two sales strategies in detail as well as when to apply them. In addition, to speed up the decision-making... + read more

The advantages and disadvantages of selling your products on a marketplace

Sell your products in a marketplace
The marketplaces are in continuous growth. These are channels that make it easier to grab the attention of future customers and increase your eCommerce sales. Selling your own products through a marketplace, be it Amazon, eBay, or a specialised website, favours the growth of newly created online stores. In addition, there are tools that help eCommerce businesses to increase their profitability on these websites, such as software that monitors Amazon’s prices. Despite this, it’s not... + read more

9 effective strategies to increase your performance on Google Shopping

Google Shopping
Google Shopping offers eCommerce businesses the opportunity to show their products and services to interested users, increasing their chances of a sale. Even though the main objective is to make it easier for customers to compare prices, the layout and aesthetics of its ads have proved to be highly effective at increasing conversion rates. Unlike AdWords advertising, Google Shopping ads allow potential customers to see the item, its price, and some of its characteristics in just a few seconds.... + read more

8 techniques to increase the average ticket in your eCommerce business

Average ticket
Increasing the average ticket in your eCommerce business will allow you to increase your overall turnover, improve your profit margin, and save on shipping costs. The average ticket refers to how much customers spend on each purchase in your online store, or the average value of each of their eCommerce transactions. To calculate it, you can divide the monthly turnover of your eCommerce business by the sales volume over that same period. If you’re looking to increase its value and for the... + read more

Amazon Seller and Amazon Vendor: which one to choose

Amazon Seller and Amazon Vendor
Amazon Seller and Amazon Vendor are the two sales options that this marketplace offers to eCommerce businesses that are looking to sell on its platform. In general, they’re characterised by the fact that in the Amazon Seller system, the eCommerce business is the owner of its products and it sells them directly to the customers through the marketplace. On the other hand, with the Amazon Vendor option, you become an Amazon supplier, which means that the eCommerce store sells its... + read more