An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Bracketing has become a habit for many consumers who buy multiple similar or identical products, intending to keep one and send back the rest. It happens particularly with household products or...
A High Low pricing strategy involves applying offers and promotions on products more or less constantly throughout the year, to products that have initially high prices. An e--commerce business that...
Classification of the products in an e-commerce catalogue is crucial if you want your chosen pricing strategy to achieve healthy profits. It is not enough to classify them into customer-facing...
An awareness of the changes and trends on Amazon Business is essential for brands and retailers to adapt their sales strategy within the marketplace. This is especially true for companies that use the...
Glocalization is the worldwide sale of products and services adapted to the needs of each consumer community throughout the world. This strategy allows brands and e-commerce businesses to succeed in...
An e-commerce site’s shipping costs tend to affect the consumer’s final purchase decision, especially if they are high. These additional charges can result in abandoned baskets and impact the user...
Data Storytelling involves presenting the results of data analysis with a narrative discourse supported by graphics. It allows you to go further than a mere automatic report. It allows you to convert...
The conscious consumer is committed to the environment and sustainable development. It is a growing profile and one which businesses need to understand. Generally, the conscious consumer tackles...
The wow effect is an e-commerce’s ability to amaze customers and convert them into admirers of the store or brand. Products for sale, services offered, or prices advertised can induce surprise or...