6 high priority metrics for online stores
Big data allows e-commerce businesses to access valuable information about the business to improve profitability and boost growth. Organising this data into different metrics and key performance...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
New Retail Model: Dark stores
Dark stores are physical stores converted into operation centres exclusively for handling web orders in less than 24 hours. They are distribution points that are closed to consumers, but they respond...
Price erosion: What it is and how to avoid it
Price erosion is the continued fall in the price of a product over time, due to pressure from customers and competitors. When this happens, brands and retailers gradually reduce the price of certain...
How to perform an ABC inventory analysis
An ABC inventory analysis classifies e-commerce products based on the sales volume and the profits they generate. It prioritises the company’s most critical products physically in stores, in online...
Competition-based pricing strategy
Setting prices based on the competition involves introducing e-commerce prices using competitors’ prices as a starting point. The main aim of this strategy is to have a previous reference when...
How to sell to millennials
Millennials are active consumers with idiosyncrasies conditioning their consumption habits and relationships with brands. This generation includes those born between 1981 and 1996, for whom multiple...
What is the Low Touch Economy, and how can it help your business?
The Low Touch Economy is a business model which encourages little or no contact between people and prioritises the digitisation of the business. The implementation of this model has accelerated since...
Strategic advantages of managing pricing data in real-time
Managing pricing data in real-time helps companies optimise functionality by enabling them to understand market movements. The ability to collect a large volume of data from competitors’ and your own...
How to sell with live shopping
Live shopping is a new online selling trend that exposes a brand’s products through one-off live broadcasts. These streamed broadcasts can be on the web or on different social media channels. The main...