An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The pandemic and difficulties in trade internationally have caused sales on marketplaces to grow at twice the rate of e-commerce sites. This trend has been observed over the last two years and has...
Promotions are a powerful way to increase customer engagement due to the influence of price in the buying decision. With significant price drops or quirky gifts, generating higher traffic to the e...
An Economy Pricing strategy involves setting low prices for products with minimal production costs. From Minderest, we explain the pros and cons so that you can assess whether you should implement it in your overall pricing strategy.
How your products are displayed on your distributors’ websites and marketplaces is key to boosting sales and protecting the brand image. Each point of sale and sales channel must adhere to the...
Price remains a key factor in consumers’ decision-making. This is especially true today due to increased inflation. Since the darkest moments of the COVID-19 pandemic, the price of products, services...
Bizum, the Spanish instant mobile P2P payment system, already has an online payment method for e-commerce businesses to facilitate and speed up online purchases, which benefits stores and users. Bizum...
The Freemium model offers users a product or service for free, but with the option of paying for better functionality. It is quite a widespread pricing model, especially among businesses that offer...
Classifying an e-commerce product catalogue into key categories helps boost sales and increase a company’s profits. The way products are grouped will be based on demand volume, the price and profit...
The acronym BOPIS stands for “Buy Online, Pickup In-Store”. It allows you to purchase online and then request collection from a physical store. As an online business model it is a great hit among...