What is Recommerce? Here are some success stories
Recommerce or reverse commerce is the selling of second-hand products online by established brands or by using platforms exclusively designed for recommerce. This is a growing trend due to a...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Price checking: Benefits for your online business
Price checking allows companies to keep abreast of their main competitors’ selling prices and adapt to their changes and moves. This strategy is based on continually monitoring competing stores’ price...
Tips to accelerate your business processes
Optimising business processes allows eCommerce businesses to make their investments in the sales area profitable and supports business growth. Business processes refer to those steps or stages that...
Best practices to boost sales in your eCommerce business
To increase sales in your eCommerce business, you must constantly optimise its functionalities and the shopping experience you offer to the user. This involves periodically revising, analysing, and...
Why are commodity prices rising?
Commodities are raw, unprocessed tangible materials, that can be marketed. To put it another way, they are many companies’ raw materials. Commodities include basic goods such as grain, essential for...
Phygital Experience: a new retail concept
The Phygital Experience concept refers to a new retail trend that combines online and physical commerce for the benefit of consumers (Physical + Digital = Phygital). This phygital experience...
Sustainable pricing strategies: what are they and how to implement them
A sustainable pricing strategy involves setting prices that cover a company’s social and environmental costs for each sale. It aims to contribute to the drive for a sustainable economy, to reduce the...
What are Everyday Low Prices? Pros and cons
Everyday Low Prices, or EDLP, is a pricing strategy that consistently offers consumers low prices. Brands or retailers who opt for a low-price strategy every day do not apply discounts or promotions...
Take your products global with Fruugo Marketplace
Fruugo is an international marketplace that sells directly to consumers and makes it easier for businesses to open in new markets worldwide. It is a general marketplace that sells all sorts of...