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Implementing a price-penetration strategy for brands

A price-penetration strategy mainly consists of initially setting a low price in order to achieve fast market penetration, that is, to efficiently capture a higher number of clients faster and therefore achieve a greater market share within a shorter timeframe.  The high volume of sales lowers production costs, making it possible for the company to further lower product prices and gain greater interest from users. Implementation of a price-penetration strategy is linked to the price... + read more

How to boost your sales with Google Shopping

Google Shopping has become a fundamental platform for e-Commerce as a product showcase.  It presents a unique opportunity that allows online sellers to be able to show their items to a very demanding audience and in just one click the user will be able to visualise the exact product that he is looking for, and what is the best price.  Making your product appear at the top of this search engine sounds ideal for any online store, but it also has its disadvantages, what if your prices... + read more

Key reasons why Apple is a market leader

Apple's main key to success is based on setting high prices to build a luxury brand, but how do you explain its success despite having high prices? Apple's differential characteristic is to offer unique and premium products that in turn are emotive and generate feelings such as the need to have Apple’s exclusivity. Apple’s strategy for success Continuous innovation: Apple is a leader in innovation and manages to set trends with each product it launches on... + read more

Key KPIs for controlling the performance of your eCommerce

KPI’s, or Key Performance Indicators, are necessary for any type of eCommerce, and thanks to them it is possible for us to see what strategies are currently working and discover the real value of the investments we are making. But first of all, what exactly are KPI’s? The term refers to key performance indicators or performance meters, those which are used to evaluate the results obtained from a campaign, they can tell us if we are on the right track and whether we are... + read more

Reasons why Brands & Manufacturers Should monitor their MSRP/MAP prices

In the digital age, where online sellers proliferate more than ever, controlling recommended prices has become a really difficult, if not impossible, task without the use of price monitoring tools. Therefore, more and more manufacturers are turning to these, helping them to simplify this complex, yet essential, task and allowing them to have prices under control and thus get an overview of each market where they operate. Identify who sells what products Having a pricing tool can, for... + read more