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Pricing and customer journey, a necessary relationship

Over the last decade, marketing teams have assumed that the user, the potential client and their circle of action, is the nerve centre of their activity, the key to the success of a business. This, transferred to the sales teams, has led to the need to recognize the fundamental role played by the consumer when setting pricing strategies. At the end of the day, it seems reasonable that if the user is the one who is finally going to pay for a product or service, its price should be adjusted to... + read more

Customer service in ecommerce: the 4 keys to be useful to the buyer

Maintaining a close relationship with the buyer is essential for an ecommerce. And an essential element to forge it is proper customer service. In the web environment there are multiple possibilities to carry out this activity and exploit to the maximum the resource of the immediacy and convenience that supposes buying from home, from the office or while you are on public transport. In fact, the development of new channels of contact with the customer is one of the epicentres of innovation in... + read more

Predictive analysis: how to get the most out of the collected data to optimize your prices?

Analisis predictivo
Big data and artificial intelligence in ecommerce are here to stay, it´s a fact. However, multiple error test tests are still being theorized and carried out to verify in which fields they work and for which objectives they are effective. Predictive analysis is one of the fields in which technology of online sales services is most developed. This technique consists of analysing the data collected by traditional AI (artificial intelligence) systems to create patterns of user behaviour.... + read more

Omni channel prices: how does the purchase platform influence the price?

Multiplatform, Omni channel... Whatever the name you want to give it, the day to day digitization of the users has endowed the reality that surrounds the purchase and sale with a much deeper dimension. Find a product in a marketplace, approach to check its quality in the store and make the purchase decision through a smartphone. So, how should we deal with this new multi-channel shopping cycle that consumers have acquired? Here the doubt is clear: maintain the same selling price in all... + read more

4 keys to build your price optimization strategy

Pricing strategies are, today, one of the best kept secrets of online retailers. In fact, the analysis of Amazon´s pricing strategies and other online giants is constant; consider how changes influence trends, what gives more value and how sellers adapt to this marketplace to enhance their conversion. And in this constant struggle to improve sales within a nearly bleak digital competitive landscape, optimizing the sale prices of each product is essential to avoid having to undergo... + read more