Effective strategies to increase return on Google Shopping
Google Shopping is a Google feature allowing you to group products from multiple stores. For users, it works like a shop window.
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Pricing strategies for dropshipping businesses
Online dropshipping businesses are booming as they are easier to manage than other business models. There is no stock to manage and no risk of products going down in value.
Minderest becomes GfK´s principal pricing partner worldwide.
GfK, one of the leading companies in consumer goods market data and research, has selected Minderest as its principal pricing partner worldwide.
Which are the best footwear marketplaces to sell on?
Footwear marketplaces are booming. The last decade has seen the launch of new specialized marketplaces with millions of different users. Among them are Spartoo, Sarenza and Farfetch, portals with...
How to sell on Cdiscount, the leading marketplace in France
The French marketplace Cdiscount currently has more than 10 million active customers and 23 million unique users monthly. It is the second most viewed marketplace in France. Its growing popularity and...
Monitor Shein’s prices on Amazon
Shein’s Amazon launch could pose a new threat to fashion brands due to the combined benefits both companies offer customers. Today, China’s fashion and accessory e-commerce turnover exceeds 10,000...
What is your price positioning? How can you improve it?
Price positioning is determined by whether consumers perceive product prices as expensive, neutral, or cheap. This perception is associated with the quality of each brand’s products and services....
What is Retargeting Tuesday?
Retargeting Tuesday is a day that aims to convert users who visited e-commerce stores but failed to complete their purchase on Black Friday or Cyber Monday. It takes place on the Tuesday after these...
Protect your brand and preserve the halo effect
The halo effect is a cognitive bias by which a single quality or characteristic conditions consumers’ perception of the entire brand. A single trait creates a halo or aura that permeates the whole...