An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Shrinkflation, also known as ‘reduflation’, is an increasingly common practice companies use to fight inflation. But are there alternatives? Yes, there are! Firstly, it is vital to understand the...
A predatory pricing strategy involves drastically reducing product prices to drive competitors out of the market. This is a risky tactic in which e-commerce businesses slash prices, even shouldering...
Human-centric marketing is a trend aiming to connect with consumers as people, not just as buyers presented with products and prices. It is based on creating more honest and personal relationships...
One of the keys to ensuring the success of an online business is knowing how to capitalise on marketplace sales. According to recent statistics, 67% of consumers choose marketplaces to find out about...
Costs of sale relate to the money an e-commerce business invests in promoting, distributing, and delivering its products to consumers. These are the expenses incurred by the company so that items...
Within pricing research, monadic tests and the price laddering technique try to determine customers’ price sensitivity. Both are price research techniques used to evaluate an e-commerce’s product and...
Lazada is Alibaba’s most popular marketplace among Southeast Asian customers, with increasingly greater access to new technologies. Although Lazada started out life as an independent platform, Alibaba...
Pricing research is a research method used to evaluate e-commerce product and service prices. It analyses how demand varies within the market based on the prices set. It is a valuable resource for...
Tiered or ladder pricing models offer customers different prices according to the services they need. It is a strategy primarily used by subscription services, such as music or video streaming...