Protect your brand and preserve the halo effect
The halo effect is a cognitive bias by which a single quality or characteristic conditions consumers’ perception of the entire brand. A single trait creates a halo or aura that permeates the whole...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?
Behavior tracking is becoming massively popular today.
Good-Better-Best pricing strategy
The Good-Better-Best (G-B-B) pricing strategy involves creating three price bands or tiers for different product or service bundles. Each level includes better features or functionality than the one...
What is the Global Shopping Festival?
The peak sales season has already arrived, particularly online. Big marketplaces like Amazon and Alibaba Group (the parent company of AliExpress) aim to be the e-commerce go-to of the year. Asian...
What is MACH architecture for e-commerce?
MACH architecture involves creating a modular structure for e-commerce businesses to help them respond more easily to consumers’ needs. It is based on integrating different software or tools in the...
What is price leadership?
Price leadership is achieved when a company has sufficient influence in the market to set prices for various products. When this occurs, other companies in the sector must match the price set by the...
Get your e-commerce ready to increase Halloween sales
The increased popularity of Halloween worldwide means that this event is an unmissable opportunity to boost e-commerce sales. To achieve this, you can make a few small changes to your online store and...
Increase your sales with loss aversion
Loss aversion is a cognitive bias that conditions users’ decisions based on their fear of losing money, time, or opportunities. This phenomenon means that consumers often prefer avoiding losses rather...
How does Amazon Live Shopping work?
Amazon Live Shopping is a new livestream channel created by Amazon to boost product sales and attract more customers. It is a new portal that combines the benefits of classic TV shopping and new...