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Other factors to consider when monitoring your competition

Competition monitoring is a fundamental task for every brand and online store.  Knowing first-hand what other vendors and competitors are doing allows a business to operate within the market under the same conditions and also to consolidate its clientele.  However, it’s not only important to take references from any price variations but also other factors are important when monitoring your competitors if you wish to improve the possibilities of our own brand. When analysing the... + read more

Platforms for creating an online store: solutions and features

One of the keys of a good eCommerce is to use a decent platform for your online store: attractive design, well organised and with a well thought out, seamless, user interface which guarantees a good online experience.  Of course, one should select the best software platform for your eCommerce requirements. Today there is a wide variety of platforms to help you create an online store. Depending on the needs of each eCommerce, it will be necessary to assess which will be the most... + read more

Shopping on social networks: how manufacturers can exploit these new sales channels

The world of eCommerce is no longer the only sales channel available for manufacturers who want to be present in the online world.  Social networks are postulated as being the latest opportunity for all those brands who want to sell online without the need to setup third-party retailer channels as intermediaries.  Today, these options continue to be, on the whole, unknown, and require the development of new techniques and strategies to get the most out of them. Among the options for... + read more

When users monitor prices: How, When and Where

Price monitoring is an indispensable element for retailers, eCommerce and manufacturers who offer their products online.  However, these types of tools are also increasingly used by users, who truly face the reality of price differences.  As buyers, online users are increasingly concerned about getting good prices, yet above all it is getting to know the manufacturers of the products they buy.  We must remember that the pricing strategies of any brand helps, in part, to define... + read more

How does the forecast affect the manufacturer's catalogue?

A good sales forecast is essential for a brand to anticipate their stock needs at specific times. In this way, they can anticipate the organization of the catalogue based on the expected demand. Its objective is to allow the company to reach the proposed sales targets. And in what does this knowledge affect? Both in the product units that the manufacturer must have in its catalogue and in the price that can be established for each of them, since it can be a clear... + read more