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Personalised pricing, the future of dynamic pricing

Future or today’s reality?  Personalised pricing is the ultimate goal for digital shoppers.  It’s not just us who say this, current trends and new consumer habits also point directly at personalised pricing.  In general, it seems that for potential clients personalised prices is right up front on their list of needs.  Brands, however, are complicated when it comes to implementing the technologies that allow the implementation of this type of pricing strategy.... + read more

How has Apple's pricing strategy changed?

If we know anything about Apple it is that their products are not exactly cheap.  The Cupertino brand has turned each of its technological gadgets into cult objects desired by many consumers.  Their promise: to make your life more comfortable, connect with what you wish and to free you from having to worry about certain tasks. Since its beginnings, the Apple brand has opted for innovation with prestige, something that has, from a commercial aspect, defined how their pricing and... + read more

How to manage Discount Vouchers in your eCommerce

Discount vouchers (also known as promo vouchers, promo codes, etc.) are one of the most common customer loyalty options implemented in an eCommerce.  They can range from an initial discount for subscribing to a service, registering as a user or a reward for specific purchase values. It is important not to confuse discount vouchers with gift vouchers.  The latter seek the opportunity to offer the consumer a purchase for a value, without actually knowing in advance which product will... + read more

Low, medium and higher price strategies. Which is most appropriate?

Pricing strategies for eCommerce are an essential aspect for defining both the opportunities for the brand within the market and its business image for potential customers.  There are many trends, but one doubt that continually assaults vendors is whether one should lower prices or increase them when compared to their competition.  Here we make a simple and direct review of the pros and cons of each one to analyse which best suits each situation. Low price strategies The strategy... + read more

Price strategies for drop-shipping businesses

Online businesses who use a drop-shipping strategy have experienced their boom thanks to the ease of management compared to other business models: by not having to manage stock, avoiding product devaluation, etc.  After all, a drop-shipping eCommerce allows the online store to focus on the promotion and marketing actions necessary to promote the products within its catalogue and thus achieve maximum benefit.  In this sense, it is important to develop a pricing strategy adapted to the... + read more