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Keys to generate more leads

Generating leads is one of the main objectives pursued by many companies. A lead is a person who shows interest in your company or in any of your products or services and so has given you personal information, thus forming part of your database. A user doesn’t hand over their data without receiving something in return, which is why you need to develop a “lead magnet” in order to obtain the data of your potential clients. This is an incentive used as bait to capture leads by... + read more

Aspects to consider before opening an eCommerce business

In the current market model, eCommerce is no longer just a secondary channel. It’s an unstoppable trend that, on many occasions, is advancing as unpredictably as the technology itself. As a result of being able to reach millions of potential clients, both the potential profits and the possibility of being able to save on a lot of the operating costs that a physical business must pay have made millions of people want to set out on this adventure. Despite all of the positives, successfully... + read more

Customer loyalty and omnichannel strategies

Omnichannel strategies go beyond having a presence on all channels to reach your audience. This is a resource that allows you to optimise the user experience thanks to the integrated work between the channels, which complement each other to offer a better shopping experience and to strengthen both online and offline relationships. The consumption model from two decades ago is very different from the current one. In the past, the consumer would go to one physical store, buy a product, and... + read more

Are price promotions key to the success of your eCommerce business?

Price promotions, also known as promotional pricing, are strategies that have been used in marketing campaigns for as long as businesses have been selling goods and services. They’re obviously a popular method of increasing sales and attracting customers, but, despite their popularity, they often sacrifice profits by lowering your sales revenue. In the past, when there was less competition in the market, price promotions were sporadically used by retailers to offload accumulated stock... + read more

Dynamic pricing to find the optimal price point

In the beginning, the majority of businesses follow very basic rules when it comes to setting their prices. Generally, they choose an average value based on what their competitors are offering. Such a low-risk approach won’t bring great results, though. To excel, you need to set a more solid strategy that allows you to adjust your prices correctly. Pricing isn’t an exact science, so choosing a good starting price is an important decision for any business to make. Of course, you... + read more