An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Price control is key to maintaining retailers’ profitability during the current global supply chain crisis. The worst of this supply crisis was seen in November 2021. The exponential increase in...
A pricing strategy for captive products relies on the sale of two different-priced complementary articles that are interdependent. A clear example of this would be when selling a pod coffee machine....
The acronym DNVB refers to Digitally Native Vertical Brands, which are growing due to changes in consumer habits. These brands are created aimed exclusively at the online market, and fully control the...
The bullwhip effect, whiplash effect or Forrester effect is a mismatch in the demand forecast that extends along the supply chain of an e-commerce business. It happens when an inaccuracy or error in...
Knowing the different profiles of the people who intervene in the buying process is key to increasing and optimising sales for an e-commerce business. The buying process is the journey the user makes...
Decathlon wanted to keep prices affordable on its own and third party branded products. To achieve this, they required a price intelligence tool which could provide valuable information to make better...
Social commerce uses of social media platforms as an extra sales channel. E-commerce businesses are increasingly leaping on this bandwagon due to the benefits involved. The main advantage is that it...
Leroy Merlin wanted a tool that would give them access to their competitors’ price comparison and product catalogue information, so that they could always offer an attractive price to customers,...
The customer’s confidence in the eCommerce payment gateway is a key factor in their final decision to purchase a product or service that interests them. If the user isn’t familiar with the payment...