What is the ideal size of an Amazon catalogue?
Deciding your catalogue size as an Amazon seller is key to your e-commerce business profitability, both within and outside this sales channel. This decision must therefore be well-thought through and...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What is the decoy effect, and how to use it
The decoy effect is a phenomenon in which consumers tend to change their purchasing preferences when presented with a third choice. In other words, the customer is clear that they prefer cheaper...
How do you attract customers? Get to know all 10 consumer types
For an e-commerce site, knowing the characteristics of its different types of consumers is key to improving the conversion rate and optimising sales. Suppose you can find out what users are looking...
Thin Content: What kind of content should you avoid?
Thin Content is low-quality content with no value that undermines the credibility and prestige of an e-commerce business and can lead to losing users. This is not short content, as length is not the...
How to calculate prices with the Van Westendorp model
The Van Westendorp or price sensitivity model helps calculate the most suitable price for the different products or services offered by an e-commerce business. The model is based on the effect prices...
Are you ready for the peak season?
The months before Christmas and the end of the year provide e-commerce sites and businesses with an opportunity to increase their sales and improve their annual balance sheet. It is an important time...
How to internationalise your e-commerce business with Shopify Markets
Shopify Markets is a new automated tool for e-commerce businesses that simplifies international trade and expansion into new target markets. Installed inside Shopify, the simple web online store...
How to create customer loyalty
E-commerce customer loyalty helps to increase sales and reduce the costs of user acquisition. However, customer loyalty is often ranked second in brands' priorities, below acquisition and conversion....
Do retailers comply with RRPs on Black Friday?
The RRPs or recommended retail prices are the prices set by a brand as the most acceptable for selling its products or services to the public. During multiple offer events, such as Black Friday,...