Features of a pricing assistant tool
Today’s pricing assistant tools enable companies to streamline price management of the products and services in their catalogue. These software tools aim to boost pricing positioning in an omnichannel...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Retail trends for 2022
2022 is starting off defined by the effects of Covid19. Among others, there has been a growth in online sales. It is estimated that, as in 2020 and 2021, users continue to prioritise e-commerce...
What is BNPL and how could it benefit your online business?
The acronym BNPL stands for Buy Now Pay Later. BNPL is a new system that allows e-commerce users to defer payment for their online purchases. BNPL is a new payment method that began to grow at the...
What is Price Elasticity of Supply and how to calculate it
Price Elasticity of Supply (PES) is an indicator that reveals how the supply of a product or service varies due to price changes. A simple example is the property market. In times of crisis, housing...
Grow your online business with Amazon Native Brands
Amazon Native Brands (ANB) are brands explicitly created to sell new products through the marketplace. They use Amazon as their primary and almost only sales channel, focusing their efforts on...
What is price scraping?
A price scraper is a tool that allows automatic tracking of competitors’ prices to get information about their pricing strategy. This is a valuable resource for e-commerce businesses which enables...
The benefits of a variable pricing strategy
Pricing must be dynamic. Changes in the prices of products and services of an e-commerce business boost the optimisation of sales. This is the basic principle of a variable pricing strategy, which...
How to calculate Customer Lifetime Value
Customer Lifetime Value (CLV) is the profit margin a customer brings to an e-commerce business by purchasing products and services over a period of time. Knowing this value allows companies to focus...
Is your e-commerce business ready for Christmas 2021?
Christmas is a key date to increase your e-commerce sales, but you must have a proper strategy to maximise profit. You need to remember that every year Christmas sales start earlier than the year...