An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Shopify and Amazon are the most popular tools for the sale of online products, but they present very different characteristics and functionalities. Even though both facilitate the commerce to brands...
Choosing an adequate strategy to fix the prices of your e-commerce’s products and services is essential for sales growth. You should keep in mind that the one strategy will not be valid for all of the...
The accessibility of an e-commerce is its adaption to the necessities of any type of user, including the disabled or the elderly. Even though it may seem to be logical premise, there are actually many...
Getting to know the behavior of online consumers is key to improving decision making of an e-commerce and increasing sales growth. Furthermore in the current reality marked by the notable increase in...
Discount coupons allow e-commerce to increase their conversion rate and optimize their sales, since they act as incentive for users. The reduction in price that discount coupons offer on occasion are...
Covid19 has generated a change in the behavior of online clients, making them more sensitive to the prices of products and services for sale. In wake of the pandemic, the most prudent consumers when...
Shopify allows sellers and brands to create an completely personalized e-commerce in a quick and easy manner, without the need to program a website.
CPA o cost per acquisition is the price that an e-commerce pays for online publicity with the end achieving a conversion, whether it is a lead or a sale. It is a form of paying for online...
The term inbound sales refers to the sales methodology based on offering a better experience to the client and enhance their relationship with the brand. A methodology can also apply to B2B businesses...