An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Perfume’s Club was looking for a solution to monitor their catalogue and their competition’s matching products. They wanted to track this data independently in 6 countries to find out about price...
A group of potential clients who share the same tastes, lifestyles, aspirations etc. are known as a consumer tribe. The segmentation of the public into consumer tribes responds to the demands of the...
Knowing your main competitors’ product and service ranges is key in defining the best sales strategy for your e-commerce site. Using competition monitoring software, you can see the size of their...
SEO copywriting is the creation of texts that will be attractive for eCommerce customers and optimising them for search engine positioning. Applying this technique allows online stores to attract...
Carrefour, one of the largest hypermarket retailers in the world, has a marketplace where you can sell your products to new users. This new platform allows companies to expand their sales channels and...
CRO or Conversion Rate Optimization is a marketing strategy oriented to improve the performance of e-commerce and increase its conversion rate. Its objective is to lead users who enter your e-commerce...
Even though it can seem the opposite, the Amazon marketplace is not saturated with products, new vendors continue having growth opportunities. Almost half of the purchases made on Amazon are made to...
The BCG matrix is a tool that allows for analysis of the cost effectiveness of different products of an e-commerce to facilitate decision making. Among other things, it will help you to define the...
Customer centric is a business strategy based on placing the client in the center of the e-commerce and responding to their needs effectively. The objective is to improve the shopping experience of...