How to analyse your competition, step by step
Analysing the competition is essential for the optimisation of sales in eCommerce businesses since it allows them to anticipate changes in the market. When you know the strategies that the competition...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
LTL and FTL: how to choose the perfect logistics system for your eCommerce business
The acronyms LTL and FTL refer to the two possible modes of transport and distribution for your eCommerce products by land. Both systems offer benefits to the seller, but each retailer must choose...
Recommendations AI: Google’s new eCommerce recommendation system
Finding the perfect formula to build the recommended products list for your eCommerce business is now easier thanks to Recommendations AI, the new Google tool that always offers users the best...
How to set your prices after the November sales
After Black Friday and Cyber Monday, November ends and eCommerce companies must revise their pricing strategies and prepare for their Christmas campaign. They must set the sales aside and restructure...
How to protect yourself from low-price competitors
Over the past few years, low-price giants have become major players in all distribution markets, including online. They operate using a business model that allows them to survive, even with lower...
What is interactive marketing and how can you use it?
Interactive marketing is a set of practices aimed at generating fluid communication with your customers and encouraging their interaction with the brand. This is a marketing strategy that has proven...
Cyber Monday: a guide to boosting your sales
Cyber Monday offers eCommerce businesses new opportunities to optimise their sales and build customer loyalty for the upcoming Christmas campaign. This is the Monday after Black Friday, an event...
How do consumers compare prices before purchasing?
The customers of online stores often compare the prices of different eCommerce stores to assess the quality of their offers. According to data that was recently published by Acierto, a Spanish...
Keys to maximising your sales on the most online Black Friday in history
Black Friday 2020 will be celebrated on 27 November, a date on which online sales are expected to see a significant increase. Despite already being positioned as one of the great annual events for...